Overview

The Psychological Approach to Sell Real Estate introduces Seven Strategies to Sell Your Home for an Additional $30,000 by Marketing like the Innovator Steve Jobs. Steve Jobs created a culture of innovation and success during his time at Apple. Jobs knew from the company's early days that Apple's long-term success would hinge on the ability to create an emotional attachment between customers and company. So he took to studying human psychology and why consumers ultimately choose one product over another. What he discovered changed the way businesses market to their customers. Steve Jobs used human psychology, not fancy marketing or promotion, to sell tens of millions of iPhones, iPods, and iPads! And he did it all at premium prices. What if his secret could be applied to selling real estate? This book delves into the SEVEN FUNDAMENTAL STRATEGIES that he uncovered and used to build Apple...but with a twist. The strategies outlined in The Psychological Approach to Sell Real Estate have been adapted to real estate-specifically, Selling Real Estate at a Premium Profit. IN THIS BOOK-DISCOVER... -Why Story-Selling is the most powerful strategy to create an emotional attachment when selling a product at a premium price. -How to create a buzz when releasing your home for sale by using the same strategy that Hollywood uses to promote new Blockbusters. -How the brand-building strategies of Apple, Nike, and Starbucks can be translated into additional profits when selling your home. -The reason why the Rule of Threes works and has been used for hundreds of years. -Jobs' secret weapon that he used on stage when releasing a new gadget that created such excitement, consumers would sleep outside his stores for days awaiting the release.

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9781544138381

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About Eric Verdi: In addition to showing homeowners how to sell their home for as much as $30,000 more than other similar homes on the market by treating their home as a business and by using the Seven Fundamental Strategies used by Steve Jobs to build Apple into the most profitable company in the world, Eric Verdi also authors and publishes a monthly newsletter, The Eric Verdi Letter - a sitcom-based newsletter with real life stories weaved into real estate. It also includes a segment called Stories from the Street, where he weaves real life real estate transaction stories into a learning experience for readers. Eric hosts a podcast, Frederick Advice Givers, that gives local business owners and entrepreneurs a chance to share their story. Eric is committed to the highest in customer satisfaction and giving each client individualized and specialized attention. Eric is committed in giving back locally to many charities and events throughout the year, he is a committed and proud supporter of The Zachary Warfield Scholarship Fund (www.Zack5k.org), an annual scholarship given to deserving high school seniors both locally and in California, raising over $40,000 since 2013 for these amazing students. In addition, Eric is co-founder of the powerful crowdfunding charity, Impact Club(TM), the Frederick Chapter is committed to infusing over $60,000 annually to local charities. To learn more and become a member of Impact Club Frederick(TM), go to www.ImpactClubFrederick.com

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