Overview

"USER CENTRIC PRODUCT DESIGN this book is simply a page turner, as the reader flies through it, with minimal reader's fatigue. Over half of the book is pictures so it reads like a magazine, with a direct to reader knowledge and value transmission that is a Serious Download into the world of Inventing. Michael takes the empathic approach, while only having rudimentary drawing and CAD skills, Michael delves DEEP INTO THE TOOL/PRODUCT USER PSYCHE to uncover their pain & pleasure in operating their tools for their specific job. Finding the top performing products, or the most glaring or obscure problems are what give CLUES AND HINTS into where the next big innovation could happen. Uncover your next big technological advancement, tools, products, services, - innovation is not the science of how parts and tools fit together, - it has FAR MORE TO DO with the conditions, emotions, thoughts, experiences, pains & pleasures of the workers or recreational PEOPLE using these tools. So, to get the most out of your tools, delve deep into the user, from beginner users to power users, to world-class level users. What can push this industry forward? Better Skills or Better Tools? Better ways of doing things? BECOME ONE WITH THE USER USE DEEP EMPATHY TO RELATE WITH THEIR TOOL USING EXPERIENCE Delve DEEP into the mind state of the users, so they can get more done, with less effort, in a way that makes them smile. Gain SUCCESS by discovering a WOW! product. Something that makes people SMILE! SEE WHAT READERS ARE SAYING: "" I recommend picking this up asap! From the well written stories to detailed images everything in this book is gold. For the price you will not find a more entertaining book on the market. Very intuitive too! The designs are mind-boggling! "" -Bret ""Follow the mind of an innovator / inventor as you read and examine the creative processes of product development. Each page filled with unique ideas, drawings, and overall inspiration. Get the book and have fun with it!"" -Jojo ""...You will be poring over this book. Once you're finally able to put it down you will be motivated and equipped to channel your own creative output and exceed your own expectations."" -Nick At a PRICE OF ONLY $20 FROM A REPUTABLE RETAILER SUCH AS AMAZON, BUY THIS BOOK TODAY, AND BRING HOME THE KNOWLEDGE THAT FUTURE TUNED 2024 READERS REQUIRE IN THE MODERN WORLD. DON'T FORGET, THIS BOOK IS AN ADVENTURE, ESCAPE & VACATION FROM REALITY AND OFFERS A MIND SET THAT IS OPTIMISTIC, THAT BOOSTS PROBLEM SOLVING AMBITION & IS ALL AROUND BRILLIANT!"

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