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OverviewIn IDEAOLOGY, Gareth Benson gives us the IDEAS needed to be successful in the Ideas Economy with today's most valuable asset-intellectual property. Although grounded in history, philosophy and literature, IDEAOLOGY is a practical guide that gives you concrete strategies for business success with intellectual property. In this book, you will learn the navigation tools to create profitable intellectual property. You will learn how to identify your idea, express it compellingly, develop it into a business, accelerate its valuation for investments and commercialise it to bring it to market and reap the rewards. Your greatest source of wealth lies no further than the frontiers of your mind. Fortune favours the bold. Find your treasure. Full Product DetailsAuthor: Gareth BensonPublisher: Gareth Benson Enterprises Pty Ltd Imprint: Gareth Benson Enterprises Pty Ltd Dimensions: Width: 12.70cm , Height: 0.70cm , Length: 20.30cm Weight: 0.132kg ISBN: 9780645212839ISBN 10: 0645212830 Pages: 128 Publication Date: 24 September 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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