Overview

Idea to Acquisition explains how anyone can create SaaS applications, grow them, and sell them for a profit. Covering each stage from ideation to getting your business acquired, Idea to Acquisition is an easy-to-follow primer on building, incubating, and selling B2B SaaS businesses. The author, Brandon Swift is a veteran SaaS entrepreneur and founder of over 15 SaaS platforms. Idea to Acquisition is full of insights from his experience building successful companies like PayWhirl, Glow, and Sendlio as well as the lessons he learned while working with other entrepreneurs on their startup ideas. This book is packed with practical advice about how to validate a business idea, build customer acquisition strategies that work, and more. From building an MVP for under $100 to setting up payment processing, raising funds and selling your business, Idea to Acquisition lays out a practical, repeatable system to create SaaS products that can be easily acquired. Idea to Acquisition breaks down entire process, step by step: Why start a SaaS platform? Tools you'll need Developing great ideas Choosing a great domain name Validating your idea Generating social engagement Perfecting your pricing Setting up payment processing Understanding the customer journey Creating a Minimum Viable Product (MVP) Creating high-converting website Generating traffic Automating email outreach Generating leads Optimizing customer onboarding Mastering customer support Raising money from investors Selling your business Also included is a handy SaaS Acronyms Glossary and links to resources and software mentioned throughout the book. This book is for anyone who has a business idea and wants to explore how they can take it from an idea to acquisition. It doesn't matter if you want to build and grow your own company or work on someone else's - this guide will show you how!

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