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OverviewARE YOU READY FOR THE NEXT EVOLUTION OF SALES? Selling is changing, and sales professionals need to keep in touch with the latest trends to stay relevant and further their careers. Hybrid Selling does not just cover the clever use of tools and technology: it defines the way salespeople can adapt to a future that needs a multi-faceted approach to drive success. Read this book to understand: The essentials of selling as a foundation for winning business The virtual selling techniques and innovative tools that can give you an edge How to manage sales opportunities based on delivering outcomes Why salespeople must embrace the skill of leading customers What value really is and how to create it with – and for – customers The key elements needed to expand meaningful business relationships Full Product DetailsAuthor: Fred CopestakePublisher: Rethink Press Imprint: Rethink Press Dimensions: Width: 14.00cm , Height: 1.70cm , Length: 21.60cm Weight: 0.311kg ISBN: 9781781336472ISBN 10: 1781336474 Pages: 276 Publication Date: 30 November 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents – Foreword – Introduction – PART ONE When Harry Met Larry – 1 The Future Looks Bright – 2 Virtual Insanity – 3 Opportunity Knocks – 4 Leading The Way – 5 Providing Valuable Insight – 6 Expansion Plans – PART TWO The EVOLVE Framework – 7 Essentials For Success – 8 Virtual Selling – 9 Opportunity Management – 10 Leading – 11 Value Selling – 12 Expand – PART THREE Personal Evolution – 13 Understanding Yourself – 14 Making A Difference – 15 The Future – Conclusion – Epilogue – Back to winning ways – Bibliography – Notes – Contact And Resources – Acknowledgements – The AuthorReviews'Hybrid Selling takes a fresh and modern approach to selling in the new millennium. The EVOLVE Model, which is explained in detail, provides an excellent framework for improving sales effectiveness and efficiency. New sales representatives and seasoned sales professionals will find value in reading this book and applying its modern principles.' - Tom Williams, founder of Strategic Dynamics and author of Buyer Centred Selling and The Seller's Challenge 'I absolutely love the format. The dialogue between Harry and Larry is superb and really reflects the day-to day-conversations we have all had at some point.' - Malvina El-Sayegh, Head of Sales Enablement, Silverfin, and #StayHuman podcast host 'I like the use of a framework: the EVOLVE model. It's simple and catchy. I love the use of a story with dialogue that is also chronological throughout a sales year. The book covers a wide range of very important and relevant aspects of modern selling. I like this very much and especially how the chapters flow when considering each one of these areas.' - Moeed Amin, founder of Proverbial Door 'Hybrid Selling is full of nuggets and practical theory to help salespeople in any industry or stage of career. I would definitely recommend any person with an interest in sales to read it!' - Trent Peek, Group Director CCM 'This book gives great insights into the challenges of modern selling, as well as practical advice using the EVOLVE model to sell more successfully using a hybrid approach. Excellent for both those new to sales and those more experienced who are struggling to adapt to the new norm.' - Clare O'Shea, founder of Marlow Sales Academy 'Fred Copestake's book Hybrid Selling is a rare bird to me as it is highly addictive. Not often do I find myself actually thinking about a book after finishing a chapter and wanting to carry on reading! There are some truly inspiring and highly relevant approaches that all sales people should read, and whatever sector or type of sales you practise, you will find something in the EVOLVE process for you. As a sales trainer and sales professional Fred resonates completely with my approach to selling and my values, and I have no trouble in recommending this book.' - Simon Hares, founder and Managing Director, SerialTrainer7 'Chock full of B2B sales insights for the new age, Hybrid Selling couldn't be more relevant for our newly changed world of selling. It's oozing with salient advice along with new and modernised strategies for sales professionals. It's an easy read that is both practical and entertaining. I highly recommend it.' - James Muir, CEO and founder of Best Practice International and author of The Perfect Close ‘Hybrid Selling takes a fresh and modern approach to selling in the new millennium. The EVOLVE Model, which is explained in detail, provides an excellent framework for improving sales effectiveness and efficiency. New sales representatives and seasoned sales professionals will find value in reading this book and applying its modern principles.’ — Tom Williams, founder of Strategic Dynamics and author of Buyer Centred Selling and The Seller’s Challenge ‘I absolutely love the format. The dialogue between Harry and Larry is superb and really reflects the day-to day-conversations we have all had at some point.’ — Malvina El-Sayegh, Head of Sales Enablement, Silverfin, and #StayHuman podcast host ‘I like the use of a framework: the EVOLVE model. It’s simple and catchy. I love the use of a story with dialogue that is also chronological throughout a sales year. The book covers a wide range of very important and relevant aspects of modern selling. I like this very much and especially how the chapters flow when considering each one of these areas.’ — Moeed Amin, founder of Proverbial Door ‘Hybrid Selling is full of nuggets and practical theory to help salespeople in any industry or stage of career. I would definitely recommend any person with an interest in sales to read it!’ — Trent Peek, Group Director CCM ‘This book gives great insights into the challenges of modern selling, as well as practical advice using the EVOLVE model to sell more successfully using a hybrid approach. Excellent for both those new to sales and those more experienced who are struggling to adapt to the new norm.’ — Clare O’Shea, founder of Marlow Sales Academy ‘Fred Copestake’s book Hybrid Selling is a rare bird to me as it is highly addictive. Not often do I find myself actually thinking about a book after finishing a chapter and wanting to carry on reading! There are some truly inspiring and highly relevant approaches that all sales people should read, and whatever sector or type of sales you practise, you will find something in the EVOLVE process for you. As a sales trainer and sales professional Fred resonates completely with my approach to selling and my values, and I have no trouble in recommending this book.’ — Simon Hares, founder and Managing Director, SerialTrainer7 ‘Chock full of B2B sales insights for the new age, Hybrid Selling couldn’t be more relevant for our newly changed world of selling. It’s oozing with salient advice along with new and modernised strategies for sales professionals. It’s an easy read that is both practical and entertaining. I highly recommend it.’ — James Muir, CEO and founder of Best Practice International and author of The Perfect Close Author InformationFred Copestake is the founder of the sales training consultancy Brindis, and author of Selling Through Partnering Skills. Since 1999, he has worked with thousands of salespeople in thirty-six countries and continues to travel the world to encourage salespeople to refine their approach and be more collaborative. Learn more at www.brindis.co.uk Tab Content 6Author Website:Countries AvailableAll regions |
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