Overview

"How to Succeed in the Cannabis Industry (3rd Edition) is a top-selling workbook for professionals, contractors and entrepreneurs looking to transition their skills into the legal cannabis industry. This book provides a step-by-step explanation of current opportunities in the industry whether you want to build a side hustle or launch an empire. Access 95+ self-assessment questions and exercises to determine the best place to enter the market based on your skills, resources and talent! Learn insider tips & tricks from an industry pioneer already capitalizing on the fastest growing global industry. Avoid the common misconceptions and mistakes that waste valuable time and money. Foreword written by Roz McCarthy, Founder & CEO of Minorities for Medical Marijuana. Customer Reviews ""Dasheeda has helped me synthesize how all of my experiences and passions can be married together for this industry."" -- Vanessa J., Oakland CA ""Dasheeda has simplified a complicated process and made it so that you don't have to reinvent the wheel to enter this industry."" -- Bonniewell G., Trenton, NJ ""This workbook has helped because it actually provided a guide to the industry outside of growing and retail."" -- Cassandra O., Atlanta GA ABOUT THE AUTHOR Dasheeda Dawson is The WeedHead(TM)​ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the ""rebranding"" of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria's Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE)."

Full Product Details

9780578223568

Table of Contents

Reviews

A workbook designed to help small business owners, contractors and professionals interested in the cannabis industry, enter with the knowledge they need to succeed... - Hip Hop Wired, December 2018 As an industry thought leader, Dasheeda is helping to change the image of cannabis as mainstream medicine. - Black Enterprise, April 2019 Dasheeda Dawson. She's The WeedHead(TM), with the trademark to prove it. And she's out to prove that you don't need to grow, sell or extract cannabis to succeed in the industry. - Culture Magazine, September 2019

"""A workbook designed to help small business owners, contractors and professionals interested in the cannabis industry, enter with the knowledge they need to succeed..."" - Hip Hop Wired, December 2018 ""As an industry thought leader, Dasheeda is helping to change the image of cannabis as mainstream medicine."" - Black Enterprise, April 2019 ""Dasheeda Dawson. She's The WeedHead(TM), with the trademark to prove it. And she's out to prove that you don't need to grow, sell or extract cannabis to succeed in the industry."" - Culture Magazine, September 2019"

Author Information

"Dasheeda Dawson is The WeedHead(TM)​ - a global cannabis advocate, award-winning executive strategist and author. An industry thought leader featured across multiple outlets, including a historic Times Square billboard campaign, Entrepreneur.com, Huffington Post, Black Enterprise, and Essence Festival, Dasheeda is a corporate crossover pioneer spearheading the ""rebranding"" of cannabis as medicine for mainstream consumer market adoption. From Target to THC, she has over 15 years of business development, strategic management and brand marketing excellence while leading teams for United Way, Target Corporation, and Victoria's Secret. Dasheeda received her MBA from Rutgers Business School and completed her undergraduate degree in Molecular Biology at Princeton University. Originally conceived to document her experience, The WeedHead(TM) & Company has grown to encompass education, empowerment and e-commerce for professionals curious about and working in cannabis. Additional affiliations within the industry include Chief Strategy Officer for Minorities for Medical Marijuana (M4MM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE). Imani Dawson is a courageous and compelling communications strategist and creative, committed to mission driven social change. Since launching her company, TCC Media, a MWBE-certified boutique communications and branding agency specializing in political strategy, progressive social issues and legal cannabis, Imani has championed diverse audiences by building community, creating meaningful multi-channel content and creating impactful events. Dawson has advised elected officials, non-profit organizations and small businesses, creating and executing focused on creating and executing marketing and public relations campaigns that win elections and popular support, build brand recognition and influence, and boost positioning, engagement and sales. She has nineteen years of experience creating and curating award-winning content across print, linear and digital platforms for major media outlets including MTV, BET, VH1, Fuse, and the Associated Press. Her 2019 notable work includes leading the communications strategy for Flora Buffalo, a planned cannabis campus combining best-in class industry business practices, innovation and meaningful social impact. Her efforts transformed local conversation around the project, bolstering community interest and engagement and the ""Faces of Fair Legalization"" campaign for the New York Chapter of the Drug Policy Alliance, leveraging trusted voices around the state in support of the Marihuana Regulation and Taxation Act proposed by Sen. Liz Krueger and Majority Leader Crystal Peoples-Stokes. Most recently, Dawson led communications efforts for Mount Vernon Mayor-elect Shawyn Patterson-Howard, whose historic victory made her the first woman of color elected to mayoral office in Westchester County. An outspoken activist for cannabis legalization rooted in social and economic justice, Dawson is an active member of the Start SMART NY legalization campaign, created by the Drug Policy Alliance and the Executive Director of the Cannabis Education Advocacy Symposium and Expo (C.E.A.S.E.), a 501c3 nonprofit organization with a mission to increase awareness and to educate communities about the medical and economic benefits of cannabis and its blossoming industry, particularly those disproportionately impacted by America's war on drugs. Dawson also serves as National Communications Director for Minorities for Medical Marijuana (M4MM), an award-winning advocacy organization fighting on the frontlines of the cannabis movement for an equitable and inclusive industry."

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available