Overview

To help you navigate the complexities and nuances of the Indian market. To inspire you to pursue your dreams and aspirations with confidence and courage. This book is for you if: - You are an entrepreneur who wants to start or scale up your own business in India. - You are an intrapreneur who wants to innovate or expand your existing business in India. - You are a student or a professional who wants to learn more about the opportunities and challenges of doing business in India. - You are a NRI who wants to return to India with an idea to start-up a business. - A multinational company who wants to set up his establishment in India. - You are tired of your job and want to get into your entrepreneurial journey. In this book, you will learn: - How to identify and validate your business idea or opportunity in India. - How to create and execute your business plan or strategy in India. - How to raise funds and manage your finances in India. - How to build and lead your team and culture in India. - How to market and sell your products or services in India. - How to deal with customers, partners, competitors, regulators, and stakeholders in India. - How to overcome the common pitfalls and problems of doing business in India. - How to leverage the best practices and success stories of other entrepreneurs and intrapreneurs in India. This book is not a theoretical or academic treatise. It is a practical and actionable guide that draws from my own journey as a teacher, trainer and mentor for several entrepreneurs and intrapreneurs in India.

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