Overview

Do you know over 80% of fashion brands fail within the first two years of operation? Why - because most entrepreneurs start with a big vision but with very limited planning. Starting a fashion brand is like navigating a series of chaotic processes but there has to be a method to madness and this book provides that framework. This book is written by fashion industry expert Karan Bose, who has worked with fashion brands across all sizes from big box retailers to small start-ups. How to Start a Fashion Brand is an operating manual written for anyone who wants to launch a fashion brand -from young fashion designers navigating their first jobs to experienced professionals who want to switch to the fashion business and even stay-at-home parents. This book is a step-by-step guide for anyone looking to start a fashion brand and planning to use e-Commerce as a distribution method. This book has a specific section that dispels popular myths and why it is easy for the unaware to fall into the trap. The book is organized in a chronological manner of the critical steps one would take while starting a fashion brand. Each chapter is a critical element in the successful launch of a fashion e-commerce brand. In this book you will learn to: Do product research using digital tools Evaluate designs and product development from a commercial perspective Create a merchandise plan that ties up with your brand activation and liquidation point of view Work with suppliers and get a way around the low MOQ bottleneck Budgeting all major expenditures pre-launch and post-launch An additional section on useful tools and resources is provided at the end of this book. There is also a section on dropshipping and Print-on-demand (POD) business models so that readers are aware of the pros and cons of these new business models. Most importantly this book empowers the reader to evaluate the feasibility of starting a fashion brand by giving them a clear framework to understand each critical aspect of starting a fashion e-commerce brand.

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