Overview

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.

Full Product Details

Author:   Dave Birss
Publisher:   John Murray Press
Imprint:   Nicholas Brealey Publishing
Dimensions:   Width: 13.00cm , Height: 2.20cm , Length: 21.40cm
Weight:   0.350kg
ISBN:  

9781473692145

ISBN 10:   1473692148
Pages:   240
Publication Date:   08 November 2018
Audience:   College/higher education ,  Professional and scholarly ,  General/trade ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   To order  
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

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Reviews

Makes you sit up and listen. - Rachel Evans, Experian Data Quality One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. - Darko Buldioski, Allweb Events Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. - Graham Ruddick, Digital Doughnut

Brilliant and thought provoking. I love Dave's ability to open my mind to new concepts and ways of thinking. * Graham Ruddick, Digital Doughnut * One of the most original speakers I've ever seen. Dave is one of the most creative minds off and on the stage. * Darko Buldioski, Allweb Events * Makes you sit up and listen. * Rachel Evans, Experian Data Quality *

Author Information

Dave Birss spent 20 years as an advertising creative, coming up with ideas for many of the world's biggest brands. Along the way, he helped to lead the creative departments of a number of the UK's top agencies, including Poke, OgilvyOne and McCann Worldgroup, winning many awards along the way. This experience led to him becoming the Editor at Large for The Drum Magazine. Since then he's taught at universities and organisations all over the world. He's the author of A User Guide to the Creative Mind, a handbook for creative thinking that's recommended reading on many of the world's top advertising courses. And he's the co-author of Iconic Advantage, which proposes an approach to innovation that builds brands and generates profit. He's also the brains behind RIGHT Thinking, a system for generating effective ideas. He's currently working with companies around the world to help them use the system to improve their thinking.

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