Overview

"This guide has been written to aid small businesses and solopreneurs in understanding Search Engine Optimisation, how it can benefit your business and how you can achieve Search Engine Optimisation results by using simple, easy to follow steps. If you've done any research into getting your site indexed and onto Page 1 of Google, you'll know that the ""Guru's"" will have us believe that SEO is hard and that it takes forever to see your site indexed in the search engines, let alone on Page 1. If you don't follow a certain formula, getting indexed, let alone on Page 1 of Google can be an incredibly difficult task. However, from the author's experience, it is clear that, if you follow the techniques that laid out in this book, you will be indexed found on Page 1. The techniques discussed in this book can be applied to any website however, many of the practical steps provided here are for use with a Wordpress website. Many now prefer to use Wordpress as a website platform, as it is easy to setup, configure and maintain. Additionally, there are a number of free plug-ins that you can use to aid in the optimization of your website for search engines. This book also provides a number of free bonuses in the form of access to training videos and instructions online, which will step you through the processes described in the book."

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Charly Leetham's goal is to assist small business owners realise the power of the Internet as a channel to market their organisations in an appropriate and cost-effective manner. She helps solopreneurs and small businesses map their business processes and plan their web presence. Charly has a passion for IT and helping people overcome their technology challenges. With more than 24 years experience in the IT industry, ranging from hands-on technical, to high-level business management, Charly has installed and configured computing equipment and has managed business contracts in excess of $26 million dollars. Charly is familiar with a wide range of web technologies including Wordpress (as a Content Management System, not just a blogging platform); Wishlist Member Plugin to create Membership Sites; Mailchimp and AWeber as Email Service Providers. Charly believes that businesses should use technology to support their business plan and not, necessarily, drive how business is done. As a result, Charly looks at the best way to integrate different solutions and technologies for the most cost effective way to achieve a businesses objective. As a result of her endeavours over the last four years, Charly has won the MCEI Women in Business Marketing Award 2010, been shortlisted for the Telstra Business Woman of the Year 2011 awards and awarded Best Entrepreneur - Service Businesses - Up to 100 Employees - Computer Services category in the 8th annual Stevie Awards for Women in Business. Charly was also named in to the Top 100 Women in Ecommerce 2011 and is an honoree for Website Development in the Women In Business Golden Mouse awards. Qualifications: Masters of Business Administration (Internet Mktg) Associate Diploma Electronic Engineering

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