Overview

Kim Hvidkjaer was twenty-nine years old when he became a millionaire. Two years later, after a cluster of disasters, he found himself basically broke. Now, having rebuilt his fortune as the founder of several successful enterprises and studied thousands of failed startups, Hvidkjaer has become an expert in failure: what it means, what it looks like, and the strategies that business owners can use to prevent it. In How to F*ck Up Your Startup, he takes us on an entertaining and enlightening journey through the complex patterns of failure in the life cycle of a business, covering: attitude mistakes; business model missteps; market research snafus; funding and financial blunders; product development errors; organization oversights; sales slip-ups; and growing pains. Most important, he tackles what to do when your business has gone wrong. Hvidkjaer fleshes out a tangible, usable blueprint for entrepreneurs looking to learn (the easy way) from the mistakes of businesses gone before. Chock-full of easy-to-follow business lessons that will keep you from f*cking up your startup, this down-to-earth guide offers crucial, actionable advice for seasoned business owners and startup founders alike. A masterclass in failure, How to F*ck Up Your Startup is required listening for reaching success.

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Kim Hvidkjaer was twenty-nine years old the day he realized he was a millionaire. Two years later, after a cluster of self-described fuckups, he found himself basically broke, having lost more money in that short period than the average American earns in a lifetime. Now forty-three, and having rebuilt his fortune as the founder of several successful enterprises, Kim has become something of an Expert in Failure. Following interviews with dozens of startup founders and the quantitative and qualitative study of thousands of failed startups, he developed a comprehensive guide to the concept of failure-what it means, what it looks like, and the strategies that business owners can employ to avoid it. Of course, failure was never something Kim anticipated dedicating his life to. He started his first company at nineteen, itching for success, and has worked as a serial entrepreneur, investor, board member, and business advisor ever since. With experience across the entertainment, media, FMCG, hosting, SaaS, utility, and broadband industries, he was named one of Denmark's 6 Rising Stars in 2008 and joined Mensa just for fun in 2009. L. J. Ganser is a triple Audie Award-winning narrator with over 600 titles recorded to date. Prized for versatility, his work ranges from hard science to magical fantasy, from stinging ants to the Civil War, from Roger Rabbit to infinity-and yes, even beyond. Some of his favorite titles include: Jurassic Park, Capital in the 21st Century, The Guns at Last Light, and The Game of Stars and Comets. He lives in New York City with his family and dog, Mars.

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