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OverviewIntroducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it? Full Product DetailsAuthor: S. ParthasarathyPublisher: Rupa Publications India Pvt. Ltd Imprint: Rupa Publications India Pvt. Ltd ISBN: 9789355200075ISBN 10: 9355200072 Pages: 264 Publication Date: 10 October 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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