Overview

In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favorite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek's passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit--but more than that, how to build a business that also does good. A successful business is not just about profit: it's about culture. Inside, you'll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission. From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

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Radek Sali is a serial entrepreneur in the health and wellness sector and one of Australia's most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector. Radek Sali is a serial entrepreneur in the health and wellness sector and one of Australia's most successful business people. He is also a founder and director of Light Warrior, a leading player in the impact fund sector. Cat Gould grew up in Sydney, Australia, and after extensive travel moved to the United States in 1990. A classically trained actress with a BFA from Southern Oregon University, she has performed in many regional productions. Bernadette Schwerdt is an award-winning Australian entrepreneur, author, TEDx speaker, and copywriter. She was a senior account director at the global advertising agency Wunderman Cato Johnson and in 2004 founded the Australian School of Copywriting. She is the author of two bestselling books, How to Build an Online Business and Secrets of Online Entrepreneurs; the ghost-writer of Catch of the Decade and How to Build a Business Others Want to Buy; a book coach for Find Build Sell and The Very Good Marketing Guide; and is the host of the popular podcast So you want to be a copywriter. She has worked as a professional actor on popular shows including Jack Irish, Neighbours, Winners and Losers, and Round the Twist, is a qualified yoga teacher, and was the inaugural in-house mindfulness coach for the Carlton Football Club. You could say she's had a ""portfolio"" career.

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