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9781735437408

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It's an American success story...It's an entrepreneur's journey...Family values...American values...Business values. (There's even a love story buried in here). If any of those things appeal to you, I guarantee you will enjoy reading this book. - Chris Voss, Former FBI Hostage Negotiator and Author of Never Split the Difference This is the best business memoir I've ever read. It's equal parts Richard Branson adventure, Tyler Durden manifesto, and Ernest Hemingway prose-all grounded in a love story. If you're thinking of starting a new business-or any new adventure for that matter, you need to read this book. - Andy Forch, Co-Founder, Huckberry Jason's story is one that everyone needs to hear. There is no sugarcoating in his words and each page uncovers a life lesson we all can learn from. If you want to know more about how to live a life filled with grit and determination then you must read this book. - Ryan Manion, President, Travis Manion Foundation I love the honesty and simplicity of How Not to Start A Backpack Company. It instantly takes me back to a time when I was traveling in my van and the opportunities felt boundless. - Foster Huntington, Author of Van Life It is more of a love story road trip than a business book and that is a good thing. - C.C. Chapman, Author of Content Rules GORUCK's genesis story is the real American dream. All founders can relate to Jason's story of early mistakes, pain, and sacrifice. It takes a special kind of person to succeed under these conditions. This book is a must read for anyone who wants to peer into the evolution of an incredible American company. - Sam Abbitt, Co-Founder and CEO of Savage Race

Author Information

Jason McCarthy is the Founder and CEO of GORUCK. He began the company in 2008 with a napkin sketch for a rucksack, GR1, that could thrive in Baghdad and NYC. In the summer of 2010, Jason and his dog Java took a 48 state cross country road trip, eventually leading to the first GORUCK Challenge. GORUCK now organizes over 350 community led Ruck Clubs all over the world, produces over 1,000 rucking events per year, and is united by a global community of ruckers. Jason served in the US Army's 10th Special Forces Group after 9/11 and lives in Florida with his wife Emily, their three kids, and chocolate lab Monster. He proudly serves on the Board of Directors of the Green Beret Foundation. Born in the United Kingdom, Alex studied Journalism at Georgetown University in Washington, D.C., and has traveled throughout the world for various commercial and non-profit clients.

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