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OverviewMedia planning is primarily a craft with clearly defined tasks. Nothing has changed to this day. As an advertiser, you have a marketing goal and want to communicate a message, the media agency has the knowledge of the media offer and says it How, when, where, how often, and at what price this message has to be communicated in order to be anchored in the consumer's mind. The media providers provide the communication platform. Full Product DetailsAuthor: Prof Sharry JacksonPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 14.00cm , Height: 1.00cm , Length: 21.60cm Weight: 0.222kg ISBN: 9798497792973Pages: 188 Publication Date: 16 October 2021 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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