Overview

This essay sheds light on how entrepreneurs and brands can build a massive Instagram following and also elucidates the power of extreme fame leverage on Instagram and other social media platforms, Additionally, how Instagrammers should leverage their audience to further grow their following is delineated in this essay. With more than 1 billion concurrent users, Instagram is undoubtedly a well-cherished social media platform that brands and entrepreneurs should not overlook since the capabilities of its marketing power are unprecedented. Having a sizeable Instagram following can mean more deals for your business, more readership on your blog, and instant access to a dedicated community that will support your brand. Aspiring full time Instagrammers should opt to create unique hashtags and subsequently profusely encourage their target market to utilize them. This is an efficacious strategy to leverage to cultivate a community and avail yourself of new content for your Instagram page. When individuals begin utilizing your hashtag, you can repost pictures from your supporters to build upon your content reservoir. In addition to the fact that this furthers builds a more loyal and robust community by demonstrating to your followers that you eminently value their photo content, it additionally provides you with free supplemental content for your own Instagram page that can help your brand more seamlessly build traction. On the off chance that you have something you would like to give away, you can have a go at hosting a contest. You can have participants repost a particular picture and tag you as part of the photo's caption. You can also request for them to follow you and utilize your hashtag on their photos. Additionally, you can host a loop giveaway if you need to team up with other Instagrammers. Hosting contests and giveaways helps Instagrammers become more engaged with their communities and more rapidly build a following. As straightforward as it might sound, individuals are bound to accomplish something if you request that they respond to a call to action. Instagrammers should request that for their audience to like the photos that they deem to have merit! They can also request that their devotees tag their friends on their photos! You can also leverage your Instagram following to become your brand ambassadors who can help you foster brand growth by disseminating your content to more prospective followers in addition to helping you generate more Instagram content. Brands that happen to have a blog, Twitter, Tumblr, Pinterest, YouTube, or Facebook account should synchronize and connect their social media channels to ensure brand cohesiveness and brand consistently. They should utilize these aforementioned platforms to migrate their subscribers from these other platforms over to their Instagram page to amass a larger Instagram following. In conclusion, once your brand has attained extreme fame leverage on Instagram from having built a massive following, you can then capitalize on the opportunity to sell product placements on your Instagram page and also entice your followers to buy your branded merchandise through online stores, such as TeeSpring and Shopify. Having clout on Instagram is an invaluable monetizable asset that should not be overlooked since companies are willing to pay popular Instagrammers substantial product placement revenue or even sponsor them so that they can reach the Instagrammer's niche following which is apart of the brand's target market. For instance, due to having the power of extreme fame leverage on Instagram, Kylie Jenner is able to command over one million dollars per product placement on her Instagram page. She is also the youngest self made billionaire at this juncture in part due to the lucrativeness and global power of social media marketing. The power of extreme fame leverage on social media platforms can render someone a multi-millionaire or billionaire overtime.

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