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9781400235384

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'Not an artist or an entrepreneur? Not a problem. We all have original ideas, and this user-friendly guide shows how to access them and put them to work.' * People Magazine * 'Punchy look at the mindsets and skills necessary for innovation.... Those looking to spark some creativity will find this worth a look.' * Publishers Weekly * 'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.' * Daniel H. Pink #1 New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND * 'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.' * Catherine Levene President, Meredith Corporation * 'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas' * June Ambrose Creative Director, Puma * 'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.' * Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art, Los Angeles *

'Maria Brito has crafted a first-rate guide to creativity that explodes the many myths about the topic and places this elusive ability within anyone's grasp. If you're looking to get unstuck, this is a book for you.' * Daniel H. Pink #1 New York Times bestselling author of WHEN, DRIVE, and A WHOLE NEW MIND * 'How Creativity Rules The World is one of the most fascinating reads on how to harness our immense creative power in business and in life. Maria Brito does a brilliant job, with candor and humor, at demonstrating that we all have everything we need to become innovators, disruptors and changemakers.' * Catherine Levene President, Meredith Corporation * 'Interesting, revealing and soulful, 'How Creativity Rules The World' brings something powerful to those who are already creative and to those who want to improve their creativity and their ideas' * June Ambrose Creative Director, Puma * 'Creative entrepreneur Maria Brito has written a primer on how to unleash and build on our creative potential. Through fascinating case studies and her own career trajectory, she shows how innovators have harnessed their creativity through techniques like improvisation, aggregation, and juxtaposition of opposite concepts. In addition to providing useful examples of creative strategies, the book gives us an absorbing history of creative accomplishment.' * Jeffrey Deitch Gallerist and former director of the Museum of Contemporary Art, Los Angeles *

Author Information

"Maria Brito is a New York-based contemporary art advisor, author, and curator. She is a Harvard Law School graduate, originally from Venezuela. Brito was selected by Complex Magazine as one of the 20 Power Players in the Art World and she was named by ARTNEWS as ""one of the innovators who gets to shape the art world."" She has written for publications such as Entrepreneur, HuffPost, Elle, Artnet, Forbes, Cultured Magazine, Departures, Goop, and The Gulf Coast Journal of Literature and Fine Arts from the University of Houston, Texas."

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