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OverviewThis essay sheds light on how companies can efficaciously handle receiving negative brand publicity and explicates the measures that can be taken to restore brand trust, brand loyalty, brand equity, and positive brand recognition. This essay also provides a hypothetical example of how Nike can effectively handle the conflict of receiving negative publicity for contract factories allegedly having unsafe working condition. The measures that can be implemented to rebuild customer trust and restore a brand's reputation and brand image, such as by improving work conditions and employee compensation, are posited in this essay. Additionally, this essay elucidates how the power of social media platforms can be utilized to restore positive brand recognition and brand loyalty for the tarnished brands of companies. Social media can be a doubled edged sword that can be efficaciously leveraged to drive sales and restore brand trust when public opinions and sentiments about a company are deemed unfavorable among the target market. Full Product DetailsAuthor: Dr Harrison SachsPublisher: Independently Published Imprint: Independently Published Dimensions: Width: 20.30cm , Height: 0.20cm , Length: 25.40cm Weight: 0.082kg ISBN: 9798627218397Pages: 30 Publication Date: 17 March 2020 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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