Overview

I shall explain that what determines purchase decisions for airline tickets when the traveller fees time stress. When a travelling planner has no enough time to prepare whose travelling journey, whether the time stress will influence he/she feels decision difficulties and frustration, when it will cause he/she needs to gather significant amounts of information to lead to make to choose which airline ticket is the most right choice? How and number of airline options and time pressure influence the airline ticket buyer's purchase decision?However, there are both kinds of time pressures to influence the airline ticket buyer's airline choice decision, they focus on either real decision deadlines ( physical time), such as the journey beginning day is any day of this week or tomorrow or subjective feeling of pressure with time ( sense of urgency or psychological time), such as the traveller expects that he/she fears all airlines' all seats are full booked in this month. Moreover, he/she can plan to catch air plane to travel next month. So, he/she will attempt to gather any airlines' tickets prices, flight day and time and destination arrival and weather information in this month to avoid that it is too late to delay his/her next month travelling plan.Hence, it seems that the effect of number of airlines choices and air tickets purchase deadlines ( physical time limit) will influence how the traveller or air ticket buyer's purchase decision using secondary data to search of airline ticket. for example, if the traveller felt time is no enough to let him/her to go to travel agent to enquire any airlines' air tickets prices and seats and date and time air plan departure available time to concern the traveller's destination choice. Then, he/she will be probable to choose to buy electronic-ticket (e-ticket) from internet. If he/she has computer to link internet to gather any airlines' flying date and time and seat available information at home easily. Hence, it seems that one time pressure traveller will be probable to choose e-ticket purchase at home in preference. If the airline can provide online e-ticket purchase option to the time pressure traveller. Due to the pressure time traveller feels closer to departure, the negative impact of number of airline options is not as strong when he/she can view the airline's website to find the flight date, time and seat available information to purchase e-ticket to prebook the date and time to departure the traveller's country and to arrive his/her travelling destination information from the airline's website channel at home or anywhere any time conveniently. Hence, travel agency can bring a positive relationship between airline number of options and pre-booking airline that immediate possibility. When the time pressure traveller hopes the airline can build the good interactive relationship between number of options and decision time limit ( number of days till planned travel effort on e-ticket purchase probabilities. So, if the airline website can let the traveller to predict when date and time is accurate available to arrive whom frequently destination choice country as well as the e-ticket's real price, it is not e-ticket preductive price and the real seats number available, it is not the estimated seats number available on the departure time and date to the travelling or arrival country destination. Then, all of these online information to the airline, which will raise the e-ticket pre-booking purchase chance to let the e-ticket buyer to make whose final e-ticket purchase choice decisin to win its e-ticket competitors easily.Consequently, a real time e-ticket information can attract any time pressure e-ticket buyers to choose to buy its e-ticket ( electronic airline ticket) more than visiting travel agent's paper airline ticket option when the travel feels hurry to buy airline ticket to travel in short time.

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9781099734502

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