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The another time dominates consumption behavior case is that time rich or time poor factor, e.g. one fast food famous restaurant, its success is not only due to its fast food good taste factor, its restaurant location whether is close to the time poor people's offices, it is one main factor. Because this fast food famous restaurant only choose to build its restaurants to close to offices in any large cities in different countries. Hence, the franchisees need to pay expensive franchise loyalty income to buy its franchise in order to it can supply fast foods to the franchisees to sell, but they also need to pay expensive rent to this fast food franchiser, due to their fast food restaurant locations has been chose to locate in the main cities in different countries from the fast food famous restaurant's location decision. Hence, whether long or short time fast restaurant rent period to the franchisees, which can dominate the fast food restaurants's royalty and rent income. For example, if one fast food franchisee only sign one year contract to buy the fast food franchisor's loyalty to help it to sell its fast foods only one year, because it does not ensure how many fast food consumers will choose to buy these fast foods to eat, due to its price is decided by the fast food franchisor. If the cities have other fast food restaurants to let them to choose, they may find other fast food restaurants to replace it to eat fast foods very easily. If this fast good restaurant is not the most famous and it operates only short time. So, it can not earn more fast food franchisees' confidence to accept to pay long time rent to operate its fast food restaurants in cities and pay long time royalty fee to it. Otherwise, if the fast food restaurant had operated its restaurant for a long time period to raise its fast food loyalty's to let many different countries' fast food eaters to familiarize or acknowledg its fast food brand in popular. So, long fast food opersation time can confirm that it has many fast food eaters, they prefer to choose to eat its fast foods. It can increase the franchisees' confidence to choose to rent its fast food restaurants and pay royalty to it in preference. Hence, the fast food franchisor's restaurant operation time whether it is long or short time, this franchisor's fast food restaurant operating time pressure factor will dominate the fast food franchisees' choices to decide to pay how long rent sand franchise royalty income to rent its restaurant to do the franchisee's fast food business in the cities locations in different countries. So, it seems that the fast food franchisor's business operation time can dominate the frahchisees' choice. In special, in fast food industry, time rich and time poor consumers behavior will dominate their fast food choices. Time rich people feel they have enough or too much time when time poor people feel time is a major constraint in their daily life. The explansion of the fast food business, and the increase eatting of fast food are indicators of this trend. At the same time, shorter working hours increased wealth and less pressure on domestic rountines have opened up new segments of leisure consumption. But, free time in certain areas has not for many people, lead to an increases feeling of time richness.

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