Overview

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, a thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV, has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World, he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service, this book is the essential guide for making it in our three-second world.

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9781799955276

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Reviews

A must read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business. -- Keith Ferrazi, New York Times bestselling author An insightful read, and I genuinely appreciate being a part of this book. -- John Kilcuellen, creator and publisher of the iconic For Dummies brand and bestselling book series Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition, his latest book Hook Point has tools and strategies you can use right away. -- Ajit Nawalkha, co-founder, Evercoach & Mindvalley Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He's become my go-to guy for all these things! -- LaLa Anthony, New York Times bestselling author In our highly distracted world, Brendan's book reveals how to create content and messages that make people pay attention. -- Michael Gervais, PhD, high-performance psychologist; host of the Finding Mastery podcast There is a small window to capture your audience's attention today. Brendan's book is a must-read to refocus your acquisition strategy on quality as opposed to quantity. -- Faisel Durrani, former GM/EVP of Def Jam Recordings and president of marketing of Live Nation To make a product, service, or yourself 'stand out' in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage. -- Geyer Kosinski, chairman and CEO of Media Talent Group We are all looking for the biggest hook to capture the marketplace. Hook Point shows us how to get attention and build on it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point. -- Joivan Wade, founder of the Wall of Comedy and actor in The First Purge, and stars asVic Stone in DC's Doom Patrol What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else's. -- Jon Jashni, founder of Raintree Ventures; former president and chief creative officer of Legendary Entertainment

"""A must read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business."" -- ""Keith Ferrazi, New York Times bestselling author"" ""An insightful read, and I genuinely appreciate being a part of this book."" -- ""John Kilcuellen, creator and publisher of the iconic For Dummies brand and bestselling book series"" ""Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition, his latest book Hook Point has tools and strategies you can use right away."" -- ""Ajit Nawalkha, co-founder, Evercoach & Mindvalley"" ""Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He's become my go-to guy for all these things!"" -- ""LaLa Anthony, New York Times bestselling author"" ""In our highly distracted world, Brendan's book reveals how to create content and messages that make people pay attention."" -- ""Michael Gervais, PhD, high-performance psychologist; host of the Finding Mastery podcast"" ""There is a small window to capture your audience's attention today. Brendan's book is a must-read to refocus your acquisition strategy on quality as opposed to quantity."" -- ""Faisel Durrani, former GM/EVP of Def Jam Recordings and president of marketing of Live Nation"" ""To make a product, service, or yourself 'stand out' in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage."" -- ""Geyer Kosinski, chairman and CEO of Media Talent Group"" ""We are all looking for the biggest hook to capture the marketplace. Hook Point shows us how to get attention and build on it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point."" -- ""Joivan Wade, founder of the Wall of Comedy and actor in The First Purge, and stars asVic Stone in DC's Doom Patrol"" ""What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else's."" -- ""Jon Jashni, founder of Raintree Ventures; former president and chief creative officer of Legendary Entertainment"""

What makes you or your product worth paying attention to? Brendan Kane will help you answer that question. His flashlight pierces the pop-cultural fog more effectively than anyone else's. -- Jon Jashni, founder of Raintree Ventures; former president and chief creative officer of Legendary Entertainment We are all looking for the biggest hook to capture the marketplace. Hook Point shows us how to get attention and build on it. If you want people to pay attention to your brand, you need to pay attention to Brendan and Hook Point. -- Joivan Wade, founder of the Wall of Comedy and actor in The First Purge, and stars asVic Stone in DC's Doom Patrol To make a product, service, or yourself 'stand out' in a world of obnoxious clutter, everyone needs some type of competitive advantage. In Hook Point, Brendan Kane, a master strategist intersecting technology and commerce, presents a logical and practical way to achieve that competitive advantage. -- Geyer Kosinski, chairman and CEO of Media Talent Group There is a small window to capture your audience's attention today. Brendan's book is a must-read to refocus your acquisition strategy on quality as opposed to quantity. -- Faisel Durrani, former GM/EVP of Def Jam Recordings and president of marketing of Live Nation In our highly distracted world, Brendan's book reveals how to create content and messages that make people pay attention. -- Michael Gervais, PhD, high-performance psychologist; host of the Finding Mastery podcast Brendan speaks a language I understand. He makes navigating social media and standing out in crowded markets easy and effective. He's become my go-to guy for all these things! -- LaLa Anthony, New York Times bestselling author Brendan is a master at getting attention. If you feel you are in a crowded market and having a hard time standing out from the competition, his latest book Hook Point has tools and strategies you can use right away. -- Ajit Nawalkha, co-founder, Evercoach & Mindvalley An insightful read, and I genuinely appreciate being a part of this book. -- John Kilcuellen, creator and publisher of the iconic For Dummies brand and bestselling book series A must read. In a world of constant transformation, Hook Point is the answer to standing out and growing your brand or business. -- Keith Ferrazi, New York Times bestselling author

Author Information

Brendan Kane is an out-of-the-box thinker for Fortune 500 corporations, brands, and celebrities. He worked on sixteen films that generated a worldwide gross of $685 million. Kane went on to build social media applications and digital platforms for celebrity clients such as Taylor Swift, Rihanna, Michael Strahan, supermodel Adriana Lima, and pro skateboarder Ryan Sheckler. He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world.

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