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OverviewFull Product DetailsAuthor: Azure D. S. Angelov , Deidre Pettinga , David F. Bateman, American Institutes for RPublisher: Rowman & Littlefield Imprint: Rowman & Littlefield Dimensions: Width: 15.40cm , Height: 0.90cm , Length: 22.30cm Weight: 0.218kg ISBN: 9781475853056ISBN 10: 147585305 Pages: 130 Publication Date: 15 February 2020 Audience: Professional and scholarly , Primary & secondary/elementary & high school , Professional & Vocational , Educational: Primary & Secondary Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsForeword Introduction Chapter 1: Relationship Building with Educational Consumers Chapter 2: Strategic Marketing Planning Chapter 3: The Marketing Mix Introduced: Product, Price, Place Chapter 4: The Marketing Mix: Promotion Chapter 5: Social Media Marketing Chapter 6: From Lesson Plans to Marketing PlansReviewsIn the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You'll be encouraged to reflect and strengthen your leadership in new ways! In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You'll be encouraged to reflect and strengthen your leadership in new ways!--Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP) School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today's educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today's educational marketplace. School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today's educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today's educational marketplace.--Tommy Reddicks, CEO, Paramount Schools of Excellence In the current education climate, effective administrators need to understand, support, and implement marketing strategies to assure the success of their program. The authors have captured the power of educational marketing and have provided practical approaches to implement these practices. You'll be encouraged to reflect and strengthen your leadership in new ways!--Kathryn Raasch, 2018 National Distinguished Principals by the National Association of Elementary School Principals (NAESP) School leaders often underestimate the importance of marketing, even while acknowledging that enrollment is one of the largest risk factors tied to their survival. And with today's educational game becoming more and more competitive, our emerging leaders need the tools to market their product in a way that lowers financial risk. Dr. Azure Angelov tackles this issue in an approachable and informative way, giving building leadership a whole new toolbox in today's educational marketplace.--Tommy Reddicks, CEO, Paramount Schools of Excellence Author InformationDeidre M. Pettinga, MBA, MA, PhD has more than thirty years professional marketing experience which run the spectrum from applied to theoretical. She has worked as Chief Marketing Officer for a national nonprofit, and has taught marketing at the college level for more than twenty years. Azure D.S. Angelov, Ph.D. has more than 20 years practical and theoretical experience in p-20 education. She has written numerous books and peer reviewed articles, educated thousands of future teachers and educational leaders, and brought in over $78 million in grant awards for schools. David F. Bateman, PhD, is a professor in the Department of Educational Leadership and Special Education at Shippensburg University of Pennsylvania. He uses his knowledge of litigation relating to special education to assist school districts in providing appropriate supports for students with disabilities and to prevent and to recover from due process hearings. Tab Content 6Author Website:Countries AvailableAll regions |
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