Overview

Sustainability is a top priority for organizations and a key strategy in corporate agendas, but the effective deployment of any strategy demands that the strategy is consistent, functional, and aligned. This Handbook advocates sustainability strategies that encompass environmental, social, and economic dimensions at department-level. Split into sections covering business strategies in marketing, innovation and entrepreneurship, operations management and information systems, finance and accounting, and human resources, this Handbook provides a comprehensive view of the development and deployment of sustainability-driven business strategies across an entire organization. The last section uses case studies to provide a better understanding of the features and tools needed to develop and implement a sustainability-driven business strategy in practice. Distinguishing the important role of each functional area, this Handbook will be a key reference for those researching on sustainability-related topics across business and management. Beyond the academic contributions, this Handbook also provides practical guidelines for managers interested in implementing sustainability-driven business strategies in their workplace.

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9781035316878

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Reviews

'Addressing the grand challenges of our time will require collaborative efforts across organizational and disciplinary boundaries. Sustainability is arguably one of the major challenges that has received attention for quite some time but for which progress is also hampered due to limited perspectives on both problems and solutions. Luckily, this book offers a step in the right direction as it not only bridges sustainability and business strategies--in itself a major factor for actually achieving change--but it also does so by drawing on different disciplines. By offering a basis for comparing and contrasting different domains and perspectives, this book helps to better understand the complexity of the underlying problem and thereby also contributes to research and practice.' -- Marcel Bogers, Eindhoven University of Technology, the Netherlands 'I strongly recommend the Handbook of Sustainability-Driven Business Strategies in Practice as an essential reading for all stakeholders in the sustainability ecosystem, wishing to make concrete and practical efforts in driving sustainable business in the real world. The challenge in sustainability is always moving beyond rhetoric to actual practice and implementation, and this Handbook can provide useful tips and strategies to push for more progress and make our world a better place.' -- Dima Jamali, University of Sharjah, United Arab Emirates 'Sustainability is high on the corporate and public agenda but developing and implementing strategies for sustainability often remains challenging. In this edited volume, Markovic, Sancha, and Lindgreen bring together a rich collection of chapters examining sustainability-driven business strategies from a holistic perspective. Considering sustainability strategies across the main functional business areas, the different chapters offer an inspiring set of ideas and experiences that can guide both research and practice on this important theme.' -- Frank de Bakker, IESEG School of Management, France 'Sustainability has quickly become a key business imperative in contemporary markets. Stefan Markovic, Cristina Sancha, and Adam Lindgreen have edited a timely Handbook that covers the perspectives of versatile business domains and functions in a comprehensive manner, and offers rich insight for developing and researching sustainability-driven business strategies. This book is useful for anyone seeking to understand how businesses can realize opportunities for differentiation, renewal, and enhanced value creation through sustainability.' -- Elina Jaakkola, University of Turku, Finland 'Professors Markovic, Sancha, and Lindgreen have compiled in a single handbook a great set of actionable ideas on how to design and deploy sustainability strategies across a variety of organizations, industries, and countries. What is most appealing is that the Handbook moves beyond corporate strategy and takes the reader to how corporate strategies get applied across each of the key functional areas such as marketing, finance, and HR, with a closing section discussing specific cases to further illustrate sustainability-driven business strategies in action.' -- Ruth V. Aguilera, D'Amore-McKim School of Business, Northeastern University, US 'Sustainability is today's leading business imperative. For the sake of our planet and humanity, businesses must find effective, profitable ways to assure a future for our natural environment, while providing safe, meaningful work that allows employees to live and prosper. Sustainability efforts cannot simply address pieces of business--they must permeate all operations. This book offers a comprehensive approach to sustainability, addressing all functional areas, including marketing, human resources, operations, accounting, finance, and more. It also covers all facets of sustainability, including people, planet, and profit. This thorough coverage is followed by several practical case studies to demonstrate sustainability efforts in action. This book offers business practitioners and academics a comprehensive approach to meaningful, viable sustainability efforts.' -- Debra Z. Basil, University of Lethbridge, Canada 'This well-structured Handbook edited by Stefan Markovic, Cristina Sancha, and Adam Lindgreen is an important step forward in our understanding of sustainability-driven business strategies. Sustainability is one of the most critical issues of the 21st century for businesses and societies. The Handbook begins with definitional materials and ends with selected case studies. The sections in between address sustainability in various functions of business: marketing, innovation and entrepreneurship, operations and information systems, finance and accounting, human resources, and also cross-functional integration. Both researchers and practitioners will find lots of new insights and recommendations concerning sustainability-driven business strategies.' -- Duane Windsor, Rice University, US 'Addressing sustainability issues is one of the key mission of enterprises in the coming decades. This book provides insights and tools to assist managers to develop and execute business strategies in key functions of organizations, including marketing, innovation, operations, finance, and human resources management. The Handbook of Sustainability-Driven Business Strategies in Practice offers not only information, but also inspiration for everyone who wants to gain insights into sustainability practices.' -- Christina Wong, The Hong Kong Polytechnic University, Hong Kong 'Sustainability has become a strategic imperative of today's businesses. Accompanied by a cast of international academics, Professors Markovic, Sancha and Lindgreen lead you on a comprehensive journey through the essential areas of management, brilliantly addressing the strategic role of sustainability. This content oriented to practice together with the case studies that illustrate previous concepts, make the Handbook of Sustainability-Driven Business Strategies in Practice a reference and inspiration resource for all those who want to understand the strategic role of sustainability.' -- Leopoldo Gutierrez, University of Granada, Spain

Author Information

Edited by Stefan Markovic, Full Professor of Marketing, Department of Marketing, NEOMA Business School, France, Cristina Sancha, Associate Professor, Department of Operations, Innovation and Data Sciences, ESADE Business School, Universitat Ramon Llull, Spain and Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa

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