Overview

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another. Bova determines that there are ten simple-but easily misunderstood-growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how- - GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience - Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books - Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth Iq is your map to charting the course of your company's future.

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Table of Contents

Reviews

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. --SETH GODIN, author of Linchpin Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. --ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths -- from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- DANIEL H. PINK, author of When and Drive I have not had a book impact me like this one since Collins' Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani's voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava! --NANCY DUARTE, CEO and author of Illuminate Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. --MARTIN LINDSTROM, author of Buyology and Small Data I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova! --TOM PETERS, author of In Search of Excellence Whether you're planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. --WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourself This book captures the essence of how to consistently grow an enterprise through relentless customer focus. Tiffani Bova is the quintessential story teller, leading us through a framework that gives structure to our growth strategy.... A guide book for all leaders to inspire those around them. --NAOMI SIMSON, Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. --KEITH BLOCK, co-CEO, Salesforce Tiffani is a rockstar when it comes to growing the top line. --VERNE HARNISH, founder of Entrepreneurs' Organization and author of Scaling Up

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. --SETH GODIN, Author of Linchpin Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. --ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths -- from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- DANIEL H. PINK, author of When and Drive Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. --MARTIN LINDSTROM, author of Buyology and Small Data I love this book. Thirty compelling stories, ten sound strategies and writing that flows like the Mississippi will add a ton to your stockpile of personal intellectual capital. Bravo Tiffani Bova! --TOM PETERS, author of In Search of Excellence Whether you're planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted--and therefore uncertain--territory. With her guidance, we discover that the uncertainty need not be so daunting--through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone's GROWTH IQ. --WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourselfâ This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential story teller... leading us through a framework that gives structure to our growth strategy, As founder some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle too, I remember my CFO asking (as we hit our growth stride)... what is it that worked? The answer of course is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives - combined they deliver double digit growth annually. Thanks Tiffani for writing this down... a guide book for all leaders to inspire those around them. --NAOMI SIMSON, Shark - Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. --KEITH BLOCK, Vice Chairman, President and COO, Salesforce

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. --SETH GODIN, author of Linchpin Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. --ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths -- from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- DANIEL H. PINK, author of When and Drive Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. --MARTIN LINDSTROM, author of Buyology and Small Data Look, I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova! --TOM PETERS, author of In Search of Excellence Whether you're planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted--and therefore uncertain--territory. With her guidance, we discover that the uncertainty need not be so daunting--through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone's GROWTH IQ. --WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourself This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential story teller... leading us through a framework that gives structure to our growth strategy, As founder some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle too, I remember my CFO asking (as we hit our growth stride)... what is it that worked? The answer of course is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives - combined they deliver double digit growth annually. Thanks Tiffani for writing this down... a guide book for all leaders to inspire those around them. --NAOMI SIMSON, Shark - Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. --KEITH BLOCK, Vice Chairman, President and COO, Salesforce

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. --SETH GODIN, author of Linchpin Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. --ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths -- from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You've got a choice: Tread the old paths or follow Bova into the future. -- DANIEL H. PINK, author of When and Drive Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. --MARTIN LINDSTROM, author of Buyology and Small Data Look, I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova! --TOM PETERS, author of In Search of Excellence Whether you're planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence...and results. Our love affair with comfort zones can be our downfall; Tiffani reminds us that almost all the good stuff happens when we venture off the well-trodden trail into uncharted--and therefore uncertain--territory. With her guidance, we discover that the uncertainty need not be so daunting--through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone's GROWTH IQ. --WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourselfâ This book captures the essence of how to consistently grow an enterprise through relentless customer focus... Tiffani Bova is the quintessential story teller... leading us through a framework that gives structure to our growth strategy, As founder some of these things are innate... but this book is a valuable tool to inspire my leaders throughout each of our businesses. It made me giggle too, I remember my CFO asking (as we hit our growth stride)... what is it that worked? The answer of course is everything. We are in the 1% game now, looking and seeking growth of 1% from each of our initiatives - combined they deliver double digit growth annually. Thanks Tiffani for writing this down... a guide book for all leaders to inspire those around them. --NAOMI SIMSON, Shark - Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. --KEITH BLOCK, Vice Chairman, President and COO, Salesforce

"""A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small."" —SETH GODIN, author of Linchpin “Too many companies foster cultures of burnout in the pursuit of short-term growth as an end in itself. Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people."" —ARIANNA HUFFINGTON, Founder & CEO of Thrive Global, Founder of Huffington Post   ""We all want our business to grow, but how can we make that happen? Fortunately, Tiffani Bova is here with answers. In this smart book, she reveals ten growth paths — from creating an inspiring customer experience to disrupting business as usual. And she backs her findings with solid data and examples from thriving companies. You’ve got a choice: Tread the old paths or follow Bova into the future."" — DANIEL H. PINK, author of When and Drive ""I have not had a book impact me like this one since Collins' Good to Great came out in 2001. When a book has just what you need when you need it, it becomes like a good friend, a counselor and mentor that helps you get unstuck. I originally had the audio book and loved hearing it in Tiffani's voice but had to buy the book too so I could write all over the margins. Brava Tiffani Bova. Brava!"" —NANCY DUARTE, CEO and author of Illuminate “Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business.”—MARTIN LINDSTROM, author of Buyology and Small Data   “I LOVE this book. PERIOD. Growth IQ has a crisp, clean, and invaluable superstructure. And it is well written. Those things are great, but not the basis for my love affair. The love comes from: Stories. Stories. Stories. Ten sound strategies, thirty compelling, memorable stories--from Starbucks and McDonald's to Under Armour and Red Bull. If these stories don't inspire you and add a ton to your stockpile of personal intellectual capital, I don't know what will. Bravo Tiffani Bova!” —TOM PETERS, author of In Search of Excellence   ""Whether you’re planning to disrupt an industry or protect your company from competitors, GROWTH IQ shows how urgent it is to choose the right path. This choice can be overwhelming but Tiffani simplifies your options into ten proven paths and empowers you to embark upon the right one for you with confidence…and results."" —WHITNEY JOHNSON, Thinkers50 Management Thinker, author of Disrupt Yourself​   ""This book captures the essence of how to consistently grow an enterprise through relentless customer focus. Tiffani Bova is the quintessential story teller, leading us through a framework that gives structure to our growth strategy.... A guide book for all leaders to inspire those around them.""—NAOMI SIMSON, Shark Tank Australia, Founder of RedBalloon, cofounder of Big Red Group   “Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation."" —KEITH BLOCK, co-CEO, Salesforce ""Tiffani is a rockstar when it comes to growing the top line."" —VERNE HARNISH, founder of Entrepreneurs’ Organization and author of Scaling Up"

Author Information

Tiffani Bova is Global Customer Growth and Innovation Evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to Fortune 500 companies. She spent ten years at Gartner, the world's leading IT research and advisory firm. Bova's cutting-edge insights have helped Microsoft, Cisco, Hewlett-Packard, IBM, Oracle, SAP, VMWare, AT&T, Salesforce, Dell, Amazon-AWS and other prominent technology companies expand their market share and grow their revenues. This is her first book.

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