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OverviewIn modern society, it has become increasingly important to consumers that their products be environmentally safe. Green marketing is the most efficient way for corporations to convey that their merchandise is environmentally ethical, which in turn increases profit. Green Marketing and Environmental Responsibility in Modern Corporations is a comprehensive resource for the latest material on the methods and techniques that contemporary industries are employing to raise awareness on sustainable products. Featuring comprehensive coverage across a range of relevant topics such as green consumption, organic food products, supply chain performance, and ecological marketing, this publication is an ideal reference source for professionals, practitioners, academics, and researchers interested in the latest material on sustainable corporate operations. Full Product DetailsAuthor: Thangasamy EsakkiPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 15.20cm , Height: 1.90cm , Length: 22.90cm Weight: 0.800kg ISBN: 9781522523314ISBN 10: 1522523316 Pages: 314 Publication Date: 30 January 2017 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationThangasamy Esakki, Nagaland University, India. Tab Content 6Author Website:Countries AvailableAll regions |
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