Overview

* Provides examples of green business, including Ben and Jerry s, The Body Shop, and the Honey Bee Network* Examines how Green Logic works, how it differs from other logic, and how green thinking can create environmentally responsible businessesIsaak s concise book emphasizes key questions regarding sustainability and entrepreneurship in terms of motivation, government intervention, and ethics. Asking, What does it take to motivate entrepreneurs to design and start up green business? advances the debate on private and public environmental responsibility.

Full Product Details

Author:   Robert Isaak
Publisher:   Kumarian Press
Imprint:   Kumarian Press
Dimensions:   Width: 15.50cm , Height: 0.80cm , Length: 23.30cm
Weight:   0.227kg
ISBN:  

9781565490956

ISBN 10:   1565490959
Pages:   144
Publication Date:   01 January 1999
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Reviews

Besides the clarity of writing and the broad scope, the work presents accurate information, which may strongly motivate young business people to become Ecopreneurs. One of the merits of the book is the author s positive way of thinking, peaceful way of struggling against limitations, against different ideologies, against our own lack of perspective and responsibility.

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