Overview

Here is a no-nonsense guide to how you, the average American, can easily make clean energy and energy efficiency part of your daily life, saving money, making money, and weaning your community off fossil fuels in the process. Energy guru Brian F. Keane walks you through the cost-benefit trade-offs of the exciting new technologies and introduces you to revolutionary clean-energy products on the horizon, making the ins and outs of renewable energy easily accessible. Featuring compelling, real-life stories that bring clean-energy problems and solutions from 30,000 feet to street level, Green Is Good walks you that last mile from awareness to adoption. It demonstrates how all of us can seize the opportunity and profit from it. Keane also discusses the challenges that clean energy faces, laying out time-tested strategies to overcome them. A renewable energy future isn't just good for the environment; it's good for the economy, and Green Is Good will show you how—before it's too late.

Full Product Details

9780762780686

Table of Contents

Reviews

If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money. <br>--Michael Douglas <br> The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It's an absolutely pure message! Brian Keane's message about clean energy is as important, and it must travel as far. <br>--Yoko Ono Lennon <br> Green is good--and Keane is green! <br>--George Stephanopoulos <br> Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation. <br>--Ed Asner <br> Brian Keane's practical, idea-filled book takes living 'green' from a good idea to a reality. <br>--Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation <br> A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs. <br>--Gary Simon, former senior vice president of Northeast Utilities <br> There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success. <br>--Alex Laskey, president and founder of Opower <br> Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keanew

If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money. <br>--Michael Douglas <br> The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It's an absolutely pure message! Brian Keane's message about clean energy is as important, and it must travel as far. <br>--Yoko Ono Lennon <br> Green is good--and Keane is green! <br>--George Stephanopoulos <br> Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation. <br>--Ed Asner <br> Brian Keane's practical, idea-filled book takes living 'green' from a good idea to a reality. <br>--Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation <br> A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs. <br>--Gary Simon, former senior vice president of Northeast Utilities <br> There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success. <br>--Alex Laskey, president and founder of Opower <br> Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keanet

If Greed is good is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet; it is also the color of money. --Michael Douglas

* A Deloitte Energy & Resources Book Club Selection If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money. -Michael Douglas The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It's an absolutely pure message! Brian Keane's message about clean energy is as important, and it must travel as far. -Yoko Ono Lennon Green is good-and Keane is green! -George Stephanopoulos Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation. -Ed Asner Brian Keane's practical, idea-filled book takes living 'green' from a good idea to a reality. -Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs. -Gary Simon, former senior vice president of Northeast Utilities There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success. -Alex Laskey, president and founder of Opower Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this. -R. Seetharaman, CEO of Doha Bank Credible, consumer-friendly ... engaging writing ... Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. ... Keane takes us to a place where economic advantage and public good align. ... Green Is Good offers an economic message that even Gekko might buy. -RealEnergyWriters.com

If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money. <br>--Michael Douglas<br><br> Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation. <br>--Ed Asner <br><br><br> Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this. <br>--R. Seetharaman, CEO of Doha Bank<br>

"* A Deloitte Energy & Resources Book Club Selection""If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money.""—Michael Douglas""The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It's an absolutely pure message! Brian Keane's message about clean energy is as important, and it must travel as far.""—Yoko Ono Lennon""Green is good—and Keane is green!""—George Stephanopoulos""Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation.""—Ed Asner ""Brian Keane's practical, idea-filled book takes living 'green' from a good idea to a reality.""—Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation""A no-nonsense and easy-to-read approach to going green. Keane shows how to leverage the power of community to have the most cost-effective programs."" —Gary Simon, former senior vice president of Northeast Utilities""There are countless opportunities to implement clean energy effectively. Through insightful examples drawn from his experience, Keane makes the powerful case that crisp communication and compelling marketing are critical for the industry's success."" —Alex Laskey, president and founder of Opower""Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this."" —R. Seetharaman, CEO of Doha Bank""Credible, consumer-friendly … engaging writing … Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. … Keane takes us to a place where economic advantage and public good align. … Green Is Good offers an economic message that even Gekko might buy.""—RealEnergyWriters.com"

If 'Greed is good' is a catchphrase for unbridled capitalism, then 'Green is good' should be its flipside: There are amazing economic opportunities for those who act with environmental responsibility. Brian F. Keane educates us that green is not only the color of a healthy planet, it is also the color of money. <br>--Michael Douglas<br><br> The Imagine Peace Tower in Iceland uses geothermal power to send a beam through the universe. That beam represents love of each other and of mother earth. It's an absolutely pure message! Brian Keane's message about clean energy is as important, and it must travel as far. <br>--Yoko Ono Lennon<br><br> Green is good--and Keane is green! <br>--George Stephanopoulos<br><br> Keane proves it's possible to still teach an old dog new tricks. This book is for those who know they can do more to go green but don't know where to start. A must-read for every generation. <br>--Ed Asner<br><br> Brian Keane's practical, idea-filled book takes living 'green' from a good idea to a reality. <br>--Douglas I. Foy, former Massachusetts secretary of Commonwealth Development and former president of the Conservation Law Foundation<br><br> Green Is Good is a critical book for our age. Environmental degradation is the most important strategic challenge we face, but, unless people understand the issues and the opportunities at a personal level, we can't achieve the cultural shift necessary to create major change. Brian Keane expertly does this. <br>--R. Seetharaman, CEO of Doha Bank<br><br> Credible, consumer-friendly ... engaging writing ... Keane expertly tells the clean energy story with humor and anecdotes likely to capture readers who want to learn more. ... Keane takes us to a place where economic advantage and public good align. ... Green Is Good offers an economic message that even Gekko might buy. <br>--RealEnergyWriters.com<br><br><br><br><br><br>

Author Information

Brian F. Keane is president of SmartPower. He appears on White House Chronicle and contributes regularly to the Huffington Post. Twice named Connecticut's Environmental Hero by the People's Action for Clean Energy, Keane speaks extensively with local and national media about clean energy and energy efficiency. He lives with his wife and their four children in Arlington, Virginia.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available