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Muhammad Shahbaz is working as Associate Professor of Business Administration (Marketing) at UE Business School, University of Education Lahore, Pakistan. He earned his PhD (Management Sciences) degree from Harbin University of Science and Technology China. His research interests include Big data analytics, Technology adoption, Digital Marketing, M-Marketing, Green Supply Chain Management, Tourism and Sustainable sales Performance. He has published his work in well-known peer-reviewed international academic journals like journal of Cleaner Production; Journal of Big Data, Technology in Society; Complexity; Behaviour and Information Technology; Asia Pacific Education Review, and Journal of Business Economics and Management. Fakhar Shahzad is a results-oriented and highly accomplished academic professional with a strong interdisciplinary focus on Behavior Analysis, Innovation and Technology Adoption, Digitalization, and Supply Chain. He works as an Associate Researcher at the Research Institute of Business Analytics and Supply Chain Management, College of Management (AACSB-Accredited), Shenzhen University, China. Previously, he was an Associate Professor at the School of Management, Jiangsu University, China, where he completed his postdoctoral research. He has published papers in internationally renowned academic journals. His name was also listed in one of the world’s top 2% most-cited Scientists List by Stanford University in the latest results. He is also a “Certified Publons Academy Peer Reviewer” and serves as a Guest Editor and reviewer for many top-tier journals. Proven expertise in conducting groundbreaking research from a management science perspective and delivering valuable insights.

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