Overview

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

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9781594202353

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Reviews

This is an engrossing look at Google and the broader trends in information and entertainment in the Internet age. -- Booklist , Starred Review<br><br><br><br> [A] savvy profile of the Internet search octopus....[and] a sharp and probing analysis of the apocalyptic upheavals in the media and entertainment industries. -- Publishers Weekly <br><br><br><br> Auletta uncovers some endlessly colorful material and assesses [Google's] prospects critically but fairly. -- Kirkus Reviews <br><br><br><br> Auletta has captured something critical and true about the tribe that made the enormous success of Google possible. His understanding is critical and essential for anyone trying to predict how long this run of enormous success will continue. Bottom line: Not forever, and maybe not much longer. Here's exactly why. --Larry Lessig, author of Remix: Making Art and Commerce Thrive in the Hybrid Economy and Free Culture: The Nature and Future of Creativity <br><br><br><br> A uniquely incisive account of the new Internet revolution, powered by Ken Auletta's unparalleled access. Essential reading. --Marc Andreessen, founder of Netscape and co-founder of Ning<br><br><br><br> Ken Auletta has produced the seminal book about media in the digital age. It is a triumph of reporting and analysis, filled with revealing scenes, fascinating tales, and candid interviews. Google is both a driver and a symbol of a glorious disruption in the media world, and Auletta chronicles, in a balance and thoughtful way, both that glory and that disruption. --Walter Isaacson, author of Einstein: His Life and Universe and Benjamin Franklin: An American Life <br><br>

Author Information

<p>Ken Auletta has written the Annals of Communications column and profiles for The New Yorker since 1992. He is the author of eight books, including Three Blind Mice, Greed and Glory on Wall Street, and World War 3.0. In naming him America's premier media critic, the Columbia Journalism Review said, No other reporter has covered the new communications revolution as thoroughly as has Auletta. He lives in Manhattan with his wife and daughter.

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