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OverviewBehind Google's deceptively simple interface is immense power for both market and competitive research--if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the specific information you need. Learn techniques ranging from simple Boolean logic to URL parameters and other advanced tools, and see how they're applied to real-world market research examples.Incorporate advanced search operators such as filetype:, intitle:, daterange:, and others into your queriesUse Google filtering tools, including Search Within Results, Similar Pages, and SafeSearch, among othersExplore the breadth of Google through auxiliary search services like Google News, Google Books, Google Blog Search, and Google ScholarAcquire advanced Google skills that result in more effective search engine optimization (SEO) Full Product DetailsAuthor: Stephan SpencerPublisher: O'Reilly Media Imprint: O'Reilly Media ISBN: 9781306813952ISBN 10: 1306813956 Pages: 98 Publication Date: 01 January 2011 Audience: General/trade , General Format: Electronic book text Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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