Overview

Startup founders are forward-thinking innovators but often fail when it’s time to go to market. Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline. Joana Inch’s proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue. She provides a practical step-bystep framework for building a solid foundation of proven digital marketing and content marketing campaigns, as well as all the necessary touchpoints and platforms for breaking into the market and scaling. Discover how to: • Nail your niche and write copy that cuts through • Construct your buyer journey from awareness to customer • Discover the best digital marketing channels to use for your business • Create a predictable recurring pipeline • Scale and go global

Full Product Details

Author:   Joana Inch
Publisher:   Rethink Press
Imprint:   Rethink Press
Dimensions:   Width: 14.00cm , Height: 1.50cm , Length: 21.60cm
Weight:   0.312kg
ISBN:  

9781781335031

ISBN 10:   1781335036
Pages:   182
Publication Date:   01 December 2020
Audience:   General/trade ,  Professional and scholarly ,  General ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Introduction SECTION ONE Build Your Foundation 1 Nailing Your Niche Defining your niche Evolving your niche 2 Clarify Your Message Writing customer-centric copy Capturing conversions 3 Mapping Your Buyer Journey The buyer journey map Eight tips for effective mapping Measure, test, optimise SECTION TWO Go To Market 4 Lead Generation Pay-per-click marketing Testing and optimisation Testing - what not to test Automate to accumulate Search Engine Optimisation (SEO) 5 Social Marketing Utilising Facebook marketing Six best practices on Facebook Utilising LinkedIn marketing Be a power profiler 6 Content Marketing Lead generation via content marketing Webinar marketing Lead qualification via content marketing Lead nurturing via content marketing SECTION THREE Dominate the Market 7 Marketing Automation Why use marketing automation? Marketing automation best practice Marketing automation strategies 8 Account-based Marketing What is account-based marketing? Hyper-personalised content and ABM Strategy breeds success 9 Customer Retention Improving customer retention via customer service Improving customer retention via automation SECTION FOUR Beyond the Market 10 Keeping Up With Innovations The importance of innovation What happens when businesses fail to innovate? What innovations should digital businesses embrace in 2021 and beyond? Choose your innovation 11 Going Global Risk factors Factors affecting success or failure Five steps for going global Summary What's next? Acknowledgements References The Author

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Author Information

Joana Inch has dedicated fifteen years to implementing digital growth strategies in the Tech and SaaS space, with ten years as founder of her own digital marketing agency, Hat Media. She is passionate about helping enterprise clients and startups alike cut through, scale and grow through new and innovative digital strategies. Find Joana at hatmedia.com.au

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