Overview

Globalism, Tribalism, and the Quest for Pluralism: Media's Changing Impact explores and explains the inherent tension throughout history between humankind's global and tribal impulses. The text describes globalisation as an outlook that can imply a cooperative, outreaching, embracing attitude and tribalisation as a perspective characterised by a more inward-turning, identity-oriented, tradition-based way of thinking. It connects a healthy balance of the two impulses with the concept of pluralism. The book traces the positive and negative impacts of these impulses over the centuries, relating them to changes in the way information has been shared. Dedicated chapters introduce the historic progression of globalisation, the inevitable persistence of clashing identities, the limits and potentials of orality and literacy, and the revolutionary impact of writing, printing, and more recent technologies. Readers explore the rise and retreat of global inclusiveness and the ways in which we are attempting to navigate an ever-changing media landscape. Designed to help readers not only learn from our past but also recognise and embrace its potential, Globalism, Tribalism, and the Quest for Pluralism is an ideal textbook for courses in global history, international affairs, and mass communication, especially those which emphasise the development of public media over time.

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Former publisher and CEO of the International Herald Tribune newspaper and former special assistant to the President of the United States during the Nixon administration, Lee W. Huebner earned his Ph.D. and M.A. in history from Harvard University. He is the Airlie Professor of Media and Public Affairs at George Washington University, where he teaches courses on journalism ethics, media and globalisation, political speechwriting, and presidential communication.

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