Overview

This book addresses the ‘new abnormal’ in which we now operate—one of systemic risk, where adaptive strategy and resilient operations have become mandatory. It is about understanding global contexts and trends, including protectionism; ‘slowbalisation’; threats and opportunities; the drivers and nature of globalisation; multilateral organisations; economic blocs; and political, economic, social, technological and legal differences. The author tackles how businesses devise strategies that work internationally, in different parts of the globe; planning entry strategies for new markets; and deciding on evolution, alliances and growth. The author provides a foundation to these subjects based on his teaching of undergraduate and masters degree courses at the London School of Economics and Political Science, and running executive programmes around the globe over many years. Specifically this book: • Gives a research-based grounding to international business. • Discusses the post-2020 ‘new abnormal,’ changing globalisation trends, formal institutions, and the business strategies needed to compete. • Details cultural, social and ethical issues for international businesses, and corporate policy making on sustainability and corporate social responsibility. • Introduces international trade and investment, multilateral organisations, regional integration and the global financial system. • Details how firms develop international business, arrive at entry strategies, enter alliances, and evolve on the global stage. • Gives insight through theoretical perspectives, frameworks, studies, and examples of how businesses can arrive at effective, implementable international business strategies.

Full Product Details

Author:   Leslie Willcocks
Publisher:   SB Publishing
Imprint:   SB Publishing
Dimensions:   Width: 19.00cm , Height: 1.60cm , Length: 24.50cm
Weight:   0.610kg
ISBN:  

9780995682085

ISBN 10:   0995682089
Pages:   204
Publication Date:   18 January 2021
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Series Introduction Chapter 1. Globalisation and Trade: Is it really a Flat World? 1.1. Introduction 1.2. What is Globalisation? 1.3. Trends Toward Globalisation 1.4. The Globalisation Debates 1.5. Does Distance Still Matter? 1.6. What does Globalisation Mean for Firms? 1.7. International Trade Theory: From Free Trade to Factor Endowments 1.8. National Institutions and International Trade: Free or Protected? 1.9. Government Intervention and Free Trade: The Debate 1.10. Conclusion Chapter 2. Political, Economic and Legal Environments: Diversity or Growing Uniformity? 2.1. Introduction 2.2. An Institution-Based View of International Business 2.3. Political Systems 2.4. Economic Systems 2.5. Legal Systems 2.6. Country Development: Political, Economic, and Legal Issues 2.7. Beyond the Nation State: Regional Economic Integration 2.8. Regional Integration in Europe 2.9. Regional Integration in the Americas 2.10. Regional Integration in Asia Pacific 2.11. The Multilateral Monetary and Trade Systems 2.12. Conclusion Chapter 3. Cultural Social and Ethical Challenges: Towards CSR 3.1. Introduction 3.2. Cultures and International Business 3.3. Languages 3.4. Religion 3.5. Ethics 3.6. Corporate Social Responsibility Challenges 3.7. Institutions and CSR Strategies 3.8. What more can International Business do? 3.9. PESTEL Factors 3.10. Conclusion Chapter 4. Strategy in Global Context: One Size Fits All? 4.1. Introduction 4.2. Strategy and Value Creation 4.3. Going International - Economies From Scale, Location, and Experience 4.4. Analysing the International Environment 4.5. Ghemawat’s AAA Model for Strategy Development 4.6. Choosing a Strategy for International Business 4.7. Conclusion Chapter 5. International Competitive Strategy: Debating Approaches 5.1. Introduction 5.2. Porter’s Five Forces Framework 5.3. Generic Strategies 5.4. A Resource-Based Perspective on Competitiveness 5.5. Resource-based Competition: The VRIO Framework 5.6. Bringing Strategy and Environment Together: Which Strategy, When? 5.7. Debating Strategy and Competitiveness 5.8. Conclusion Chapter 6. Market Entry and Evolution: Commitment Versus Risk 6.1. Introduction 6.2. The Decision to Enter Foreign Markets 6.3. Foreign Direct Investment 6.4. Governments and Foreign Direct Investment 6.5. Major Modes of Entering Foreign Markets 6.6. Assessing the Relevance of Strategic Alliances 6.7. Going International: Growth Through Evolution 6.8. Conclusion Chapter 7. Global Business: Future Directions 7.1 Introduction 7.2 Globalisation Trends Revisted 7.3 Coming to Terms with the Crisis 7.4 Business Context: Disruption and New Scenarios 7.5 Global Business: Towards Systemic Risk 7.6 Global Business: Navigating the Future 7.7. Conclusion

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Author Information

Leslie P. Willcocks. Leslie has a global reputation for his work in robotic process automation; AI; cognitive automation and the future of work; digital innovation; outsourcing; global management strategy; organisational change; IT management; and managing digital business. He is professor emeritus at the London School of Economics and Political Science, and associate Fellow of Green Templeton College, Oxford. Leslie is co-author of 67 books on the above subjects, and has published over 240 refereed papers in journals such as Harvard Business Review, Sloan Management Review, California Management Review, MIS Quarterly, and Journal of Management Studies. His work appears in major media outlets such as Forbes magazine and HBR Online. He keynotes regularly at international conferences, has delivered executive programmes globally for some 25 years, and has been retained as adviser and expert witness by major corporations and government institutions in the UK, USA, Europe and Australia. Recent books: • Global Business: Management (2021), SB Publishing, UK • Global Business: Strategy in Context (2021), SB Publishing, UK • Becoming Strategic with Robotic Process Automation (2020), SB Publishing, UK • Global Outsourcing Discourse: Exploring Modes of IT Governance (2019), Palgrave Macmillan UK • Robotic Process and Cognitive Automation: The Next Phase (2018), SB Publishing, UK

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