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OverviewGizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his prolific career to help readers better understand the role digital devices play both in their technologic, economic, and common-use forms. Using accessible, conversational language and numerous illustrations, Berger deconstructs familiar objects and media for readers ranging from field specialists to everyday cultural consumers alike. Full Product DetailsAuthor: Arthur Asa BergerPublisher: Palgrave Macmillan Imprint: Palgrave Macmillan Edition: 1st ed. 2015 Dimensions: Width: 14.00cm , Height: 1.10cm , Length: 21.60cm Weight: 2.716kg ISBN: 9781137575265ISBN 10: 1137575263 Pages: 114 Publication Date: 05 November 2015 Audience: College/higher education , Postgraduate, Research & Scholarly Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationArthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory. Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica. Tab Content 6Author Website:Countries AvailableAll regions |
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