Overview

Do you want to be an entrepreneur? Are you serious about starting a business? Joel Primus will show you how. From the small country town of Abbotsford to the skyscrapers of New York, this book shares the hard-learned lessons and captivating story of the start-up of Naked Boxer Briefs, a Nasdaq publicly-traded company that had A-list celebrity endorsements, raised over 17 million dollars, and sold its product in department stores around the world, including Nordstrom and Bloomingdale's. Part memoir and part entrepreneurial start-up manual, Getting Naked reveals when to start your business, how to raise money, what is needed to build teams and hire employees, and why you need to develop a solid brand with objective-based operations and marketing. Just as important, it also delves into the personal sacrifices required of an entrepreneur, exploring the vital links between mental health, family, finding balance, and being true to you who are through it all. The life of an entrepreneur is an uphill road with sharp turns and hazardous road conditions. It's all too easy to lose both yourself and your business along the way. Getting Naked is your personal road map to business and personal success.

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9781773740744

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Reviews

Joel Primus' Getting Naked is an insightful journey into the heart and mind (& soul) of a young entrepreneur covering a decade of his experiences, with all the twists, turns, ups and downs of being a founder. Told with honesty and passion I recommend reading and learning from Joel's first hand experience if you are about to start your own journey or have already started it. - Grant Lawrence, President Valhalla Angels As highly entertaining as it is educational and honest, Getting Naked is an entrepreneur's story, the good and the bad, delivered at high speed but couched in thoughtful lessons and advice. I rarely read business books but I thoroughly enjoyed and highly recommend Getting Naked. Especially for young and aspiring entrepreneurs, this book will help you on your way. - Edwin Blewett, Economist and Angel Investor Getting Naked is an incredible how-to guide for start-ups. It's also an honest and wonderfully entertaining reveal of the deep importance of cultivating consciousness as an entrepreneur. Joel shares his journey through his first start up, Naked, and how as an entrepreneur you can discover your purpose and what's truly important in life. - JV Crum III, Host ConsciousMillionaireShow.com Insightful, entertaining, and relatable. Joel takes you on the rollercoaster ride of building a business from nothing to going live on the Nasdaq, with lots of helpful lessons along the way. This book is a must-read for all budding entrepreneurs! - Alyssa Wiens, CFP, Sun Life Financial I highly recommend entrepreneurs read Getting Naked! In fact, I think my first startup would have gone much differently if I had this book prior to starting. It's a ton of fun, informative, honest and touching. - John Finley, New York Based Entrepreneur and Finance Executive Getting Naked is many books in one and a delight to read. I consider myself a seasoned entrepreneur, yet, I learned important lessons from reading this book. It will teach you and force you to face yourself, adjust your philosophy about life, and look at your inner mirror for a better understanding of where and who you were, and where and who you have become upon the entrepreneurial journey. Read it. Positive change will follow. - Anwar Sukkarie, Engineer and founder Loopshare, Saturn Green System and Webtech Wireless Joel Primus systematically takes us on a guided tour of the ins and outs of entrepreneurship. But Getting Naked is so much more than a cheat sheet for navigating the foreseeable and unforeseeable twists and turns of business ownership. It's also invaluable preparation for elegantly embracing and contemplating the difficult positions within which we find ourselves in business. And, as if that's not enough, it's also a guide for how to thrive as a human being. - Dr. Jason Gordon, Author of Like a Finger Pointing to the Moon, herbalist, educator and yogi

Author Information

An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson's Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time-reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker. Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver. Bennett is an award-winning author of six books published through Harper Collins (New York) and Titan Publishing Group (London). He is also the publisher at Promontory Press, editor for multiple bestselling authors (including a NY Times bestseller), ghostwriter for CEOs and politicians and the founder of Cascadia Author Services. With years of experience in both the traditional and self-publishing worlds, he works tirelessly to guide and support fellow authors toward the path to success.

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