Overview

Today, innovation is the main driver for economic success. Nevertheless, only very few manage to maintain innovative momentum, especially those that work to invent something that is very financially lucrative. But how do we really become innovative and maintain it? To maintain innovative momentum, you need to adopt a completely different approach to innovation than most books on the subject would have you believe. But don't say you weren't warned as this process is far more challenging and demanding than any of the approaches out there. Lars Behrendt, graduate engineer, and leader of an internationally active innovation firm, provides his perspective from over two decades of professional experience on how successful innovation works and what consequences it may have. This book results from numerous innovation projects with well-known DAX corporations, Fortune 500 companies, and over 50 start-ups, along with the tireless development of our own innovation culture. If you really want to learn what it takes to become innovative, this book will help you find the right path in an open, honest, and direct way with real practical experience. www.grannyandsmith.com/larsbehrendt

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9783949230004

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Lars Behrendt was born on the 8th of March 1973 in North Germany. He is a Dipl.-Ing. (Graduate Engineer) and the CEO and Founder of Granny&Smith GmbH & Co. KG. In 1990-1993 he went to the University of Oldenburg where he studied Computer Science. He later went to the University of Applied Science in Bremen and studied European Product Engineering & Management, where he specialized in Innovation Engineering & eBusiness. CAREER INFORMATION Lars founded the innovation agency Granny&Smith in 2006. He and his team have supported more than 50 start-ups and created many innovations for Dax corporations and Fortune 500 companies. He is considered one of the leading global innovation experts because he can score with practical experience of over 15 years of experience as CEO of Granny&Smith Innovationslabs. There he has gained his expertise from working with many projects and developed his Innovation-method called Innoweek. He started his company as a creative engineering office and was one of Germany's first innovation agencies. In the meantime, he has established a firm place for himself in the innovation business as a bestselling book author and keynote speaker. He is a co-developer and driver of diverse groundbreaking innovations. He has accompanied companies such as IBM, Telekom, BMW, and Volkswagen in their innovation processes. He is the author of Get. Real. Innovation. In his book Get. Real. Innovation. he tells his personal story and experiences about how to become innovative and why it is so difficult for so many people. Lars gives talks at leading tech conferences and platforms like IFA, CEBIT, TED. Also, he is known for his lectureship at Jacobs University and various media appearances. Since 2008, he has also been investing his private wealth in selected start-ups, products, and patents.

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