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OverviewGenerative AI in Entrepreneurship Research provides practical guidance for how generative AI can be applied to entrepreneurship research and how scholars can integrate LLMs into their work. Two objectives of this monograph are to provide researchers with guidance not only for using LLMs as a tool for data analysis and modeling but also to offer a more holistic approach to integrating AI to augment researchers’ capabilities throughout the entire research process. Just as researchers need to understand AI applications in the work of entrepreneurs, we also need to reconsider how AI technologies can empower entrepreneurship researchers. This monograph is written for these audiences and others who wish to use LLMs for their research under the principles of Intelligence Augmentation. While the focus is entrepreneurship research applications, this framework is presented in ways that can be easily adapted to other disciplines. Full Product DetailsAuthor: Francesco Ferrati , Phillip H. Kim , Moreno MuffattoPublisher: now publishers Inc Imprint: now publishers Inc Weight: 0.230kg ISBN: 9781638283843ISBN 10: 1638283842 Pages: 152 Publication Date: 08 July 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. Introduction 2. Prompt Engineering 3. Integrating Generative AI in the Research Workflow 4. Discover Phase 5. Develop Phase 6. Discuss Phase 7. Deliver Phase 8. Discussion and Conclusion Acknowledgements Appendix ReferencesReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |