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Futurescan 2020-2025: Healthcare Trends and Applications, a highly respected annual guide to health care trends, will help organizations prepare for the future. An essential tool for strategic planning, Futurescan 2020-2025 includes articles from industry thought leaders on eight key issues regarding the transformation of healthcare: Disruptive innovation, Dual transformation, Strategic partnerships, Resilience, Medical advances, Frictionless healthcare, Healthy aging, and Medicaid. The expert perspectives featured in this latest edition of Futurescan on the transformation of healthcare are supported by data from a survey of hospital and health system leaders from across the country.

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Serving more than 4,000 members, the Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning and business development. As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape, while expanding its members' knowledge and network to create value for the organizations and communities they serve.

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