Overview

Understand and apply the essential concepts and techniques of strategy Fundamentals of Strategy, 5th Edition is a concise and easy-to-follow overview of the fundamental issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This book has been updated to include coverage of the Covid-19 crisis, and provides insights and examples from a broad range of international organisations. Each chapter is complemented by a wide range of illustrations followed by an end-of-chapter case study to consolidate understanding of how the theories apply to real-world scenarios. This book will particularly suit students on short strategy courses and courses focused on strategy analysis.

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9781292351377

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Richard Whittington is a Professor of Strategic Management at the Said Business School, University of Oxford. Duncan Angwin is Professor in Strategic Management at Nottingham University Business School. Patrick Regnér is a Professor of Strategic Management at the Stockholm School of Economics. Gerry Johnson is an Emeritus Professor of Strategic Management at Lancaster University School of Management. Kevan Scholes is an Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

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