Overview

From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

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9781951527822

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Shishir Mishra is a digital marketer and an author with over eight years of experience in working with startups. He obtained his marketing MBA degree from a reputed National Institute of Technology in India and also holds a bachelor of engineering degree in information technology. With a professional certification on digital marketing from Times Pro (an education initiative by The Times of India Group) and experience of working as a digital marketing consultant for startups across aviation, e-commerce, IT, and the telecom industry, he has emerged as an authoritative resource in the digital marketing industry. He helps startups across the world in executing a go-global strategy.

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