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OverviewProvides readers with a comprehensive guide to understanding the inherent value of business analytics, building critical skill sets to conduct effective analyses, deriving valuable insight from analyses, and guiding management and other personnel toward well-informed, strategic decisions that bolster the health of a company or organisation. Full Product DetailsAuthor: Marco Vriens , Chad ViddenPublisher: Cognella, Inc Imprint: Cognella, Inc Dimensions: Width: 20.30cm , Height: 1.80cm , Length: 25.40cm Weight: 0.816kg ISBN: 9781516598144ISBN 10: 1516598148 Pages: 288 Publication Date: 30 December 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsReviewsAuthor InformationMarco Vriens is founder and CEO of Kwantum, an analytics firm. He earned his Ph.D. in business administration from the University of Groningen. He specializes in marketing analytics, brand research, research methodology, consumer psychology and decision-making. Chad Vidden is founder and COO of Kwantum, an analytics firm. He is full professor of mathematics and statistics at the University of Wisconsin-La Crosse. He earned his Ph.D. in applied mathematics from Iowa State University. He specializes in machine learning, data science, numerical analysis, and computational mathematics. Tab Content 6Author Website:Countries AvailableAll regions |
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