Overview

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever--franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: ● Evaluate your existing businesses for franchisability ● Identify the advantages and disadvantages of franchising ● Develop a business plan for growth on steroids ● Evaluate legal risk, obtain necessary documents, and protect intellectual property ● Create marketing plans, build lead generation, and branding for a new franchise ● Cultivate the franchisee-franchisor relationship

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Mark Siebert founded the iFranchise Group, a franchise consulting organization. He is an expert in evaluating companies franchisability, structuring franchise offerings, and developing franchise programs. Siebert has personally assisted over thirty Fortune 2000 companies and over 500 start-ups franchisors. He lives in Homewood, IL. Al Kessel is a full-time narrator and voice actor currently living in Arizona, where he works from his professional home recording studio. For Al, performing is passion. Audiobook narration was the logical career choice for him since, for as long as he can remember, he's been a voracious reader, acting all the characters out in his head, and often entertaining his family with his dramatic reenactments of books, movies, and television. Al prides himself on the ability to bring any character to life with his voice, a voice often described as smooth as melted butter, or like an old friend you just love hearing tell you about their day. He has recorded numerous audiobooks from just about every genre. When not bringing stories to life, he loves hiking in the desert with his wife and puppy, visiting Disneyland and, when time permits, reenergizing on the beach.

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