Overview

You're part of an elite group of builders, creators, and innovators who have accomplished something few can claim: you've founded a company. Now the challenge of standing out in the crowd begins-and how you differentiate yourself counts. Building a brand and growing a business can be expensive and time-consuming. But you have a key advantage and secret strategy, one that will set you apart no matter your industry, product, or company size. You have a story, and it's one of your most valuable assets. In Founder Brand, marketing expert Dave Gerhardt reveals how to build your brand by positioning yourself as the story, heart, and soul of your business. This is a tactical guidebook that first shows you how to tell your story, then how to put your story to use as a marketing strategy. You'll learn how social media provides a bridge between you and your customers, the platforms that are appropriate for your business, and how to measure results to truly determine value. This book is the ultimate resource for founders, CEOs, and marketing teams trying to find their company's niche, strategize for the future, and create brand awareness that establishes the credibility and trust your products deserve.

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9781544523408

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Reviews

Attention modern marketing leaders: this is the one book you want your marketing team to read this year. - Sara Varni, CMO of Twilio In the year 2063, founders will still be reading Dave's work in marketing. This book is one for the decades and should be a part of every founder's marketing tool kit. - Ross Simmonds, Founder and CEO of Foundation This playbook helped Drift create a movement and become one of the fastest-growing SaaS businesses of all time. - David Cancel, Founder and CEO of Drift Dave is the savviest marketer I've worked with, and Privy's success these last few years has so much to do with embodying his approach to founder-led marketing. Read this one. - Ben Jabbawy, Founder and CEO of Privy Dave's built a reputation as one of the leading brand builders in B2B marketing. Now he's sharing one of his top recipes and teaching you how to build a brand for the founder. - Bill Macaitis, former CMO of Slack and Zendesk

Author Information

One of the top marketing minds in the country, Dave Gerhardt helps businesses with brand building and marketing strategy. Dave is the founder of DGMG, his marketing consulting firm, and was Chief Marketing Officer at Privy and Chief Brand Officer at Drift. A guest lecturer at Harvard Business School, Dave has traveled the world speaking and coaching marketing teams and startup founders. He lives with his family in Burlington, Vermont. Learn more about working with Dave at davegerhardt.com.

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