Overview

Full Product Details

Author:   Barbara N. Flagg ,  Barbara N. Flagg ,  Barbara N. Flagg
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 15.20cm , Height: 2.30cm , Length: 22.90cm
Weight:   0.566kg
ISBN:  

9780805801279

ISBN 10:   0805801278
Pages:   274
Publication Date:   01 December 1989
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Contents: Introduction. Part I: The Concept. Formative Evaluation in Decision-Making. Program Development and the Role of Evaluation. Part II: The Practice.L. Schauble, Formative Evaluation in the Design of Educational Software at the Children's Television Workshop. S. Rockman, The Program Development Process of the Agency for Instructional Technology. K.S. Wilson, W.J. Tally, The ""Palenque"" Project: Formative Evaluation in the Design and Development of an Optical Disc Prototype. S.D. Jolliffe, Formative Evaluation of Interactive Videodisc Training Materials. V. Crane, L. Callahan, S. Isaacson, In Search of a Methodology: Evaluating ""SCOOP"" the WGBH Teletext Magazine for High School Students. Part III: The Methods. Planning Formative Evaluation. Issues of User Friendliness: Does it Bite? Issues of User Reception: Does it Appeal? Issues of Outcome Effectiveness: Does it Teach?"

Reviews

...a very interesting and useful book. It is timely in its appearance and it will prove to be a good reference for students, developers, and evaluators alike. I particularly appreciate the inclusion of the case studies -- they provide contextual frameworks that enable the developer to choose a production similar to his/her own as the starting point for development of a formative evaluation plan. After reading Flagg's book, I feel that my future projects can have a better rationalized approach to formative evaluation. -Canadian Journal of Educational Communication This volume is of interest to all scientists who are engaged in research and development of new computer aided instructional products. They will find a lot of stimuli of any kind. -Experimental Pathology ...I recommend this book strongly and am looking for ways to use it as a text in my own classes as well as a reference in my writing and an exciting source of new citations and studies...It is a good book from both theoretical and practice-oriented perspectives, and I hope it leads the way for other books in the complicated area of the formative evaluation of new technological instrumentation. -Journal of Research on Computing in Education

Author Information

Flagg, Barbara N. ; Flagg, Barbara N.

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