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OverviewAnalysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development. Full Product DetailsAuthor: Paweł CapikPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2019 Weight: 0.483kg ISBN: 9783030136574ISBN 10: 3030136574 Pages: 250 Publication Date: 10 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries2. Place Marketing, Promotion and Investment Attraction3. Regional Product, Its Image and the Politics of Investment Attraction4. Regional Authorities Attracting Investors5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region6. Conclusions: Between Assumptions and Reality.ReviewsAuthor InformationPaweł Capik lectures in international business at Keele Business School, Keele University, UK. Tab Content 6Author Website:Countries AvailableAll regions |
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