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OverviewFull Product DetailsAuthor: John Smythe , Ruth SaundersPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.453kg ISBN: 9781138337824ISBN 10: 113833782 Pages: 302 Publication Date: 17 April 2020 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAbout the Authors, Prologue, Chapter One – Why this book? Chapter Two – Getting Started, Chapter Three – Discovering and honing your business idea, Chapter Four – Building the confidence to take the first steps, Chapter Five – Surrounding yourself with the right people, Chapter Six – Scaling up a business to be successful, Chapter Seven – Failure comes with the territory, Chapter Eight – Embracing the natural advantages that women have, Chapter Nine – Overcoming the natural challenges that women face, Chapter Ten – Making work work around life: The personal agenda, Chapter Eleven – Making Work Work for Women: The Female Agenda, Chapter Twelve – Yes, She Can: Authors’ reflections, Appendix: interviewee biographies, IndexReviewsThis book is a MUST HAVE for any budding entrepreneurs - male or female. It's an essential 'how to' guide, offering insights and endless pearls of wisdom that give you the courage to jump in and go for it. If only it had been available when I started my business... - Gemma Greaves, Founder, Cabal and Chief Executive, The Marketing Society There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in these stories. - Sarah Turner, Co-founder & CEO, Angel Academe Packed with great case studies and examples, this book highlights the key pathways - and obstacles - to success for female entrepreneurs and helps you to navigate them. - Ann Francke, Chief Executive, Chartered Management Institute As an entrepreneur, I know how hard it can be to start from nothing - especially if you've had a significant corporate role beforehand. Be prepared to ask for lots of help and keep asking - you'll be amazed how prepared people are to help. Take your input from a wide range of sources - this book is a good place to start with lots of sage advice. And don't believe in luck - success comes when opportunity meets experience! - Steven Mendel, Founder, Bought By Many One of the recurring themes in this book is just how much better women are at communicating with their teams - engaging with them in an authentic and empathetic approach that really can't be faked. Good communication does not guarantee success, but there is not one example here that mimics the command and control ethic of many male entrepreneurs we have too long revered. - Marc Wright, Founder, simplycommunicate Why do so many women thrive after they've left corporate life and reinvented themselves as successful entrepreneurs? What is the corporate world getting so wrong that such a significant talent base prefers to work and achieve elsewhere? Read on! Rich with insights and detailed real-life advice from interviews with 52 successful women entrepreneurs, Smythe and Saunders - no mean entrepreneurs themselves - have produced a highly readable and very timely examination of what it means to set up and run your own successful business, and what that means for women entrepreneurs specifically. Yes, she can - and they are. If only all that entrepreneurial spirit, courage and creativity could find a home in most organisations too. - Richard Goff, Chair, www.peopledirector.org """This book is a MUST HAVE for any budding entrepreneurs – male or female. It’s an essential ‘how to’ guide, offering insights and endless pearls of wisdom that give you the courage to jump in and go for it. If only it had been available when I started my business..."" – Gemma Greaves, Founder, Cabal and Chief Executive, The Marketing Society ""There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in these stories."" – Sarah Turner, Co-founder & CEO, Angel Academe ""Packed with great case studies and examples, this book highlights the key pathways – and obstacles – to success for female entrepreneurs and helps you to navigate them."" – Ann Francke, Chief Executive, Chartered Management Institute ""As an entrepreneur, I know how hard it can be to start from nothing – especially if you’ve had a significant corporate role beforehand. Be prepared to ask for lots of help and keep asking – you’ll be amazed how prepared people are to help. Take your input from a wide range of sources – this book is a good place to start with lots of sage advice. And don’t believe in luck – success comes when opportunity meets experience!"" – Steven Mendel, Founder, Bought By Many ""One of the recurring themes in this book is just how much better women are at communicating with their teams – engaging with them in an authentic and empathetic approach that really can't be faked. Good communication does not guarantee success, but there is not one example here that mimics the command and control ethic of many male entrepreneurs we have too long revered."" – Marc Wright, Founder, simplycommunicate ""Why do so many women thrive after they’ve left corporate life and reinvented themselves as successful entrepreneurs? What is the corporate world getting so wrong that such a significant talent base prefers to work and achieve elsewhere? Read on! Rich with insights and detailed real-life advice from interviews with 52 successful women entrepreneurs, Smythe and Saunders – no mean entrepreneurs themselves – have produced a highly readable and very timely examination of what it means to set up and run your own successful business, and what that means for women entrepreneurs specifically. ""Yes, she can"" – and they are. If only all that entrepreneurial spirit, courage and creativity could find a home in most organisations too."" – Richard Goff, Chair, www.peopledirector.org" This book is a MUST HAVE for any budding entrepreneurs - male or female. It's an essential 'how to' guide, offering insights and endless pearls of wisdom that give you the courage to jump in and go for it. If only it had been available when I started my business... - Gemma Greaves, Founder, Cabal and Chief Executive, The Marketing Society There's never been a better time for women to start their own business. Whether you simply want to work for yourself or you're driven to build the next big thing in tech, you'll find inspiration in these stories. - Sarah Turner, Co-founder & CEO, Angel Academe Packed with great case studies and examples, this book highlights the key pathways - and obstacles - to success for female entrepreneurs and helps you to navigate them. - Ann Francke, Chief Executive, Chartered Management Institute As an entrepreneur, I know how hard it can be to start from nothing - especially if you've had a significant corporate role beforehand. Be prepared to ask for lots of help and keep asking - you'll be amazed how prepared people are to help. Take your input from a wide range of sources - this book is a good place to start with lots of sage advice. And don't believe in luck - success comes when opportunity meets experience! - Steven Mendel, Founder, Bought By Many One of the recurring themes in this book is just how much better women are at communicating with their teams - engaging with them in an authentic and empathetic approach that really can't be faked. Good communication does not guarantee success, but there is not one example here that mimics the command and control ethic of many male entrepreneurs we have too long revered. - Marc Wright, Founder, simplycommunicate Why do so many women thrive after they've left corporate life and reinvented themselves as successful entrepreneurs? What is the corporate world getting so wrong that such a significant talent base prefers to work and achieve elsewhere? Read on! Rich with insights and detailed real-life advice from interviews with 52 successful women entrepreneurs, Smythe and Saunders - no mean entrepreneurs themselves - have produced a highly readable and very timely examination of what it means to set up and run your own successful business, and what that means for women entrepreneurs specifically. Yes, she can - and they are. If only all that entrepreneurial spirit, courage and creativity could find a home in most organisations too. - Richard Goff, Chair, www.peopledirector.org Author InformationJohn Smythe spent his early career in corporate and government relations and then set up a pioneering leader and employee engagement consultancy, SmytheDorwardLambert. He has three books to his credit: The Velvet Revolution at Work, The CEO: The Chief Engagement Officer and Corporate Reputation: Managing the New Strategic Asset. Ruth Saunders uses her thirty years of experience as a strategy consultant at McKinsey & Co, marketer at P&G, advertising planner at Saatchi & Saatchi and market researcher at Mars Inc. to help clients develop, to get board buy-in and to implement innovative marketing strategies that deliver tangible business growth. She is author of Marketing in the Boardroom and is a trainer, speaker and coach. Tab Content 6Author Website:Countries AvailableAll regions |
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