Overview

FasTrack Export provides a solution that will maximize a company's success in export markets. The Phase 3 manual assists in determining market entry strategies, selecting high-potential market segments and distribution channels, and developing export market expansion plans for target and the rest-of-world markets. This manual is the third in a series of eight that guide you through each step in the FasTrack process and that will streamline your export expansion program and exponentially grow sales and profits while reducing overall costs. The manual includes 23 instructive process worksheets.

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9781733147460

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W. Gary Winget is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. He served as the Assistant Director for Export Development at the Minnesota Trade Office where he received the Governor's Award for his outstanding efforts in initiating a targeted industry export marketing program. Winget is an author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. He was honored with the U.S. Presidential E Award for his outstanding contribution to the export expansion program of the United States of America. He was awarded a Bush Mid-Career Fellowship to study public policy at Yale University. Winget received his B.S. in commerce and law from the University of Illinois - Urbana Champaign. Sandra L. Renner is a principal of FasTrack Global Expansion Solutions and Global Resource Associates. She served as Chair of the U.S. Department of Commerce's Minnesota District Export Council, Associate Member of the National District Export Council, a member of the State of Minnesota Governor's Trade Policy Advisory Council, and a member of the Minnesota Committee of the U.S. Global Leadership Coalition. She was the former Director for Export Development at the Minnesota Trade Office and served as an instructor in international business and marketing at Minnesota State University. Renner is an author of a book on how companies can better succeed in the global market, titled Fast-Track Exporting, published by the American Management Association. She was honored with the U.S. Presidential E Award for her outstanding contribution to the export expansion program of the United States of America. Renner received her B.S. in Marketing and Economics and an MBA from Minnesota State University.

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