Overview

"READY. SET. GROW! Former football player and coach, Lou Holtz, once said: ""In this world you're either growing or you're dying, so get in motion and grow."" Most every company leader is in pursuit of growth. Growing companies are attractive. They're attractive to partners, employees, and of course customers. If your company is not growing, then you and your shareholders are losing equity, profit, and employees. Growth doesn't just occur-growth takes the right culture, processes and discipline. Most importantly growth takes intent and deliberate focused action. Growth is a result of solving customer problems at the right time with the right solution with a story that resonates with the market. In Fast-Track Your Business, author Laura Patterson offers step-by-step guidance for acquiring customer insights, creating customer-centric outcomes, and developing strategies and measurable executable plans. Fast-Track Your Business provides a customer-centric framework for choosing and navigating a sustainable path forward--a system that creates momentum and accelerates organic market growth."

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9780971008625

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... packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear. --BlueInk Review ...an effective case for marketing's importance within the corporate structure and presents specific examples that give readers concrete ideas for their own implementation. --Kirkus Reviews ... novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses. --Kirkus Reviews ...goes beyond explaining marketing theories... value through its concise explanations of the elements of the Circle of Traction and its practical pointers on how marketers can put those pieces into place to accelerate growth... --Foreword Reviews Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth. --Foreword Reviews

... packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear. --BlueInk Review ...an effective case for marketing's importance within the corporate structure and presents specific examples that give readers concrete ideas for their own implementation. --Kirkus Reviews ... novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses. --Kirkus Reviews ...goes beyond explaining marketing theories... value through its concise explanations of the elements of the Circle of Traction and its practical pointers on how marketers can put those pieces into place to accelerate growth... --Foreword Reviews Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth. --Foreword Reviews Tonally consistent, evidence-based, and results-oriented, this guide to business growth provides a uniquely pragmatic toolbox for compassionate and driven professionals. The use of advanced vocabulary and concepts with candid descriptions and authentic examples, assures this book's broad appeal for seasoned business owners and novices alike. - The BookLife Prize

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