Overview

In Fashion Fables, the industry insider Anindya Ray opens the doors to the captivating world of the fashion retail industry, sharing his firsthand experiences and unparalleled insights gained from over three decades of experience. Anindya Ray, who embarked on his writing journey through the blog Inside Apparel in 2020, has expertly translated his vast knowledge and deep understanding of the fashion retail business into this engaging and enlightening narrative. What was once a blog has now blossomed into a must-read book for anyone passionate about fashion or curious about the intricate workings of the global supply chain. Through personal anecdotes, thought-provoking analysis, and in-depth research, he presents a vivid and comprehensive account of his experiences, capturing the essence of an industry that has shaped cultures and economies worldwide. Fashion Fables is an indispensable guide for industry enthusiasts, professionals, and anyone curious about the captivating journey of the fashion retail industry.

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A pivotal figure in the Fashion & Apparel Industry for over three decades, Anindya Ray has held key positions in Buying & Merchandising, Design, Marketing, Sales, Sourcing & Quality with brands like US Polo Assn, Flying Machine, Arrow, Nautica, Calvin Klein, Gap, Aeropostale, Allen Solly & Benetton to name a few. Kickstarting his career in 1987 with InterShoppe, India's first fashion retail chain, he has, over the years, worked with leading companies like Arvind Fashions, Madura Garments, DCM Benetton and Bombay Dyeing. He is currently the Founder and CEO of Studio Earth. This book is Anindya's effort to make his thoughts heard among the industry's like-minded professionals to further share their experiences with a larger interested audience.

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