Overview

"Though it's illegal to advertise tobacco products on television and Big Tobacco no longer sponsors major sporting events, it doesn't mean that cigarettes have been relegated to the back pages of little-read magazines. Quite the contrary. Though they might not be advertised - at least in the traditional meaning of the word - cigarettes continue to hold a prominent place in the media. ""False Images, Deadly Promises: Smoking and the Media"" tells the story of smoking's presence on television, film, and in other forms of popular media. Readers will also discover other, more subtle ways tobacco company bring their products to the attention of smokers - and potential smokers. Find out how savvy tobacco marketers attract new customers, and what anti smoking advocates are doing to try and stop them."

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9781422202333

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